Senior Marketing Specialist

Responsibilities

• Plans and coordinates trade shows, NHRA race events, sales meetings, customer events, and other marketing activities in collaboration with Marketing, Sales, Product Management, and other business units.
• Coordinates event logistics, including venue and hotel arrangements, registration, customer invitations, on-site support, and post-event follow-up.
• Supports pre- and post-event marketing activities and evaluates event/program effectiveness, including results, costs, and ROI, to identify opportunities for improvement.
• Maintains the annual trade show and event calendar, including key milestones, registration requirements, deadlines, and project status.
• Coordinates and maintains event and trade show materials and inventory, including displays, signage, equipment, promotional items, giveaways, and point-of-purchase (POP) materials.
• Collaborates with Creative Services and internal stakeholders to develop marketing collateral, including brochures, sales sheets, catalogs, event materials, and other sales and product marketing support materials.
• Coordinates with external vendors, including printers, production partners, promotional merchandise suppliers, and other service providers, to ensure materials meet DENSO brand standards, schedules, and budgets.
• Supports the management of the promotional merchandise store, including product sourcing, inventory coordination, vendor communication, and ongoing merchandise needs.
• Tracks department, project, and event budgets, monitors spending against approved budgets, maintains accurate records, and prepares cost summaries and status reports.
• Develops project, event, and marketing updates for Marketing, Sales, Product Management, and other internal stakeholders to support alignment and consistent brand messaging.

Requirements

• 2-5 years of professional experience in a related field.
• Demonstrated ability to work independently with moderate guidance and direction.
• Experience managing and prioritizing individual workload to meet team and business objectives.
• Strong analytical and problem-solving skills with the ability to assess multiple solutions and determine appropriate actions.
• Ability to resolve complex, varied, and non-routine issues using established practices and sound judgment.
• Working knowledge of industry standards, processes, and best practices within the discipline.
• Proven ability to adapt approaches and recommendations based on changing business needs and circumstances.
• Strong communication and collaboration skills, with the ability to work effectively across teams.
• Experience serving as a resource and providing guidance to less experienced colleagues.
• Commitment to continuous learning and professional development to expand technical and functional expertise.

Benefits

• Medical, Dental, Vision, Prescription Drug plans
• 401K with 4% Company Match
• Vacation/PTO and 13 Paid Holidays
• Bonus Program
• FSA/HSA and Dependent Care Programs
• Company provided Life, Disability, ADD and Business Travel Insurance
• Various No Cost Wellness & Chronic Condition Management Programs
• Various Optional Insurance programs such as legal, identity theft, critical illness, etc.
• Tuition Reimbursement
• Career Development and Ongoing Training