Responsibilities

• Lead Generation and Campaign Execution
• Plan and execute multichannel campaigns designed to generate qualified leads and support the sales pipeline
• Identify target audiences, campaign themes, offers, and conversion opportunities based on company priorities
• Create and manage campaign emails, nurture sequences, landing pages, forms, calls to action, lists, and supporting assets in HubSpot
• Update website and landing-page content using platforms such as Webflow and HubSpot
• Conduct keyword, audience, market, and competitor research to inform lead-generation strategies
• Manage campaign calendars, timelines, deliverables, approvals, launches, and follow-up activities
• Manage paid media campaigns initially, including audience targeting, messaging, budgets, landing pages, performance monitoring, and optimization; transition to collaborating with dedicated paid media support as the team grows
• Collaborate with marketing operations on campaign setup, lead tracking, reporting, and performance measurement
• Use performance insights to optimize campaigns, website content, and conversion paths for stronger lead generation

Requirements

• Three to five years of professional marketing experience preferred; candidates with fewer years of experience and demonstrated expertise in AI-enabled marketing, B2B technology, defense, public safety, or the C-UAS industry are also encouraged to apply
• Experience developing and executing lead-generation campaigns across email, web, content, events, or other marketing channels
• Strong writing, editing, and communication skills, including the ability to translate complex topics for different audiences
• Familiarity with SEO, AEO, and tools used to measure organic and AI-driven visibility
• Demonstrated ability to use AI tools to improve marketing research, content development, campaign execution, and team efficiency
• Strong organizational and project-management skills, with the ability to take ownership, collaborate with stakeholders, and manage multiple priorities and deadlines
• Ability to meet the on-site and travel requirements described above
• Ability to lift and move conference materials weighing up to 30 pounds; assistance will be available for heavier or bulky items
• Bachelor’s degree in marketing, communications, or a related field preferred; candidates with a degree in another field and relevant marketing experience are also encouraged to apply

Preferred

• Professional experience or demonstrated knowledge of drones, drone detection, or counter-unmanned aircraft systems (C-UAS)
• Experience with HubSpot or another marketing automation and CRM platform
• Experience updating websites in Webflow, WordPress, HubSpot, or a similar content management system
• Experience writing for a B2B technology, SaaS, security, defense, public safety, or government audience
• Experience managing paid media campaigns
• Experience supporting trade shows or other events
• Experience coordinating video production or product photography
• Familiarity with campaign reporting and performance metrics

Benefits

• 401(k)
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Vision insurance