Senior Meta Ads Buyer | Facebook & Instagram Performance Marketing Specialist

USA (Remote)

$2K/mo – $3K/moSenior Level3+ years expFull time

Posted 4 days ago

Job Summary

Own end-to-end Meta Ads programs from strategy to measurement, including budgeting, scaling, testing, and reporting.

  • Manage large monthly budgets and optimize for ROAS
  • Scale profitable campaigns while maintaining target ROAS and CPA
  • Analyze data and provide clear performance reports

Job Description

Responsibilities

  • Build, launch, manage, and optimize Facebook and Instagram ad campaigns.
  • Manage significant monthly advertising budgets and allocate spend based on performance.
  • Scale profitable campaigns while maintaining target ROAS and CPA.
  • Research audiences and build prospecting, retargeting, and lookalike strategies.
  • Test creatives, audiences, offers, placements, and campaign structures.
  • Monitor CPM, CTR, CPC, CPA, ROAS, conversion rate, and revenue.
  • Identify performance issues and take corrective action quickly.
  • Manage Meta Pixel and Conversions API (CAPI).
  • Analyze campaign data and provide clear performance reports.

Requirements

  • 3+ years of hands-on Meta Ads / Facebook Ads experience.
  • Proven experience personally managing $50k+ monthly ad spend.
  • Advanced knowledge of Meta Ads Manager.
  • Proven experience scaling Facebook and Instagram campaigns.
  • Strong understanding of ROAS, CPA, attribution, and conversion optimization.
  • Experience with eCommerce and/or lead generation campaigns.
  • Experience with Meta Pixel and Conversions API.
  • Strong analytical and problem-solving skills.
ESSENTIEL Antwerp logo

ESSENTIEL Antwerp

4.1 Glassdoor

Since its creation in 1999 in Antwerp, the Essentiel Antwerp fashion brand grew up around its basic values: emotion, originality, luxury and passion. Present with its own shops in Belgium, the Netherlands, Germany, UK and France, Essentiel Antwerp is also represented in other European countries and on its way to expand globally.Our MissionESSENTIEL ANTWERP's Mission is twofold:•bringing fun into Fashion through a subtle mix of prints, colors and fabrics, at an affordable price•plunging into the Essentiel Antwerp world should be an experience leading to dream, emotion and happinessOur VisionWe want to:•expand ESSENTIEL ANTWERP 's image globally through the right choice of local distribution channels’ mix•become and remain the undisputed leader in affordable Fashion•increase the importance of accessories to broaden our customers’ reach•ensure constant sales dynamics through multiple collection’s themes per year•optimize our internal processes and supply-chain to increase profitabilityOur ValuesOur genuine values are:•Passion: be passionate and enthusiastic in everything you accomplish•Innovation: be creative and innovative all the time; leave your mind open to emotion and feeling•Consistency: spread your image coherently everywhere•Permanent questioning: nothing is due or eternal; continuously question yourself to stay at the top•Integrity: be respectful, human and fair with everyone

Founded in 1999
Antwerp, Flemish Region, BEL
213 employees (32 in marketing)
1% recommend to a friend

Salaries

Posted range

$2K/mo – $3K/mo

Taken straight from the job posting.

See all ESSENTIEL Antwerp salaries

Marketing Team

Marketing Team Size
17 (8% of company)
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
183.3K
Monthly Google Ads Budget
$1.5K
Traffic Source Mix
Search
53%
Direct
31.3%
Referral
10.3%
Social
2.1%
Paid
0.6%

Headcount Trend

Current headcount: ~213