Senior Channel Marketing Specialist

Responsibilities

• Collaborating with Regional Partner Managers (RPMs) and Territory Account Managers (TAMs) to develop and execute regional channel marketing strategies that drive partner engagement, pipeline development, and revenue growth.
• Building structured, co-marketing plans with priority partners, supporting their revenue targets through ongoing pipeline-building activities and collaborative demand generation campaigns.
• Leading the planning, logistics, and execution of partner and channel marketing activities (including webinars, workshops, tradeshows, and programmatic campaigns), with a focus on scalability and measurable impact for both partners and the sales organization.
• Coordinating internal involvement and participation across all partner marketing activities, collaborating with sales, product, and other cross-functional teams to ensure proper alignment, resource allocation, and support for program objectives.
• Driving execution to meet established marketing and business targets, analyzing, and reporting on key metrics to measure the success and ROI of all partner marketing activities.

Requirements

• 3+ years of Channel Programs and Partner Marketing experience
• Experience with different channel partner models including Master Agents, Resellers and Technology Partners
• Proven track record aligning and collaborating with Channel Sales
• Ability to quickly understand business objectives, achieving objectives through creation of well-aligned marketing strategy and hands on execution of plans
• Detail and results oriented, with the ability to show impact of work on wider organizational goals

Benefits

• Comprehensive health benefits
• Generous paid time off, including paid holidays, volunteer days, quarterly self-care days, and company-designated no-meeting days
• Tuition reimbursement and access to instructor-led and on-demand learning and development programs
• The Thrive Global Wellness Program, a confidential Employee Assistance Program (EAP), a wellness app and one-on-one wellness coaching
• Employee-led communities and programs, including Employee Resource Groups (ERGs), GoTo Gives, and charitable matching
• Specific benefits and offerings may vary by country in line with local regulations and market practices.