Senior Channel Marketing Specialist

USA (Remote)

$98K/yr – $132K/yrSenior Level3+ years expFull time

Posted 3 days ago

Job Summary

Own regional channel marketing initiatives from strategy to execution, driving partner engagement and pipeline through coordinated campaigns and cross-functional collaboration.

  • Lead regional channel marketing from strategy to execution
  • Develop co-marketing plans with priority partners and run demand generation
  • Measure ROI and report on key metrics to demonstrate impact

Job Description

Responsibilities

  • Collaborating with Regional Partner Managers (RPMs) and Territory Account Managers (TAMs) to develop and execute regional channel marketing strategies that drive partner engagement, pipeline development, and revenue growth.
  • Building structured, co-marketing plans with priority partners, supporting their revenue targets through ongoing pipeline-building activities and collaborative demand generation campaigns.
  • Leading the planning, logistics, and execution of partner and channel marketing activities (including webinars, workshops, tradeshows, and programmatic campaigns), with a focus on scalability and measurable impact for both partners and the sales organization.
  • Coordinating internal involvement and participation across all partner marketing activities, collaborating with sales, product, and other cross-functional teams to ensure proper alignment, resource allocation, and support for program objectives.
  • Driving execution to meet established marketing and business targets, analyzing, and reporting on key metrics to measure the success and ROI of all partner marketing activities.

Requirements

  • 3+ years of Channel Programs and Partner Marketing experience
  • Experience with different channel partner models including Master Agents, Resellers and Technology Partners
  • Proven track record aligning and collaborating with Channel Sales
  • Ability to quickly understand business objectives, achieving objectives through creation of well-aligned marketing strategy and hands on execution of plans
  • Detail and results oriented, with the ability to show impact of work on wider organizational goals

Benefits

  • Comprehensive health benefits
  • Generous paid time off, including paid holidays, volunteer days, quarterly self-care days, and company-designated no-meeting days
  • Tuition reimbursement and access to instructor-led and on-demand learning and development programs
  • The Thrive Global Wellness Program, a confidential Employee Assistance Program (EAP), a wellness app and one-on-one wellness coaching
  • Employee-led communities and programs, including Employee Resource Groups (ERGs), GoTo Gives, and charitable matching
  • Specific benefits and offerings may vary by country in line with local regulations and market practices.
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GoTo

As the leader in cloud communications and IT, GoTo addresses real-world challenges with practical innovations and a customer-first mindset. Our secure, reliable, and AI-enabled solutions are simple to adopt for small and midsize businesses and scalable to enterprises worldwide. Customers around the world rely on our products—GoTo Connect, LogMeIn Rescue, LogMeIn Resolve, GoTo Webinar, Grasshopper, and more—for consistent high performance and unbeatable uptime on any device.

Founded in 2003
Boston, Massachusetts, USA
2.5K employees (126 in marketing)

Salaries

Posted range

$98K/yr – $132K/yr

Taken straight from the job posting.

See all GoTo salaries

Funding

Total Funding
$2.5M
Last Raise
$2.5M
Seed, 12 years ago

Funding History

  • Nov 2013
    Seed • $2.5M

Traffic Signals

Monthly Visitors
4.8M
Monthly Google Ads Budget
$41K
Traffic Source Mix
Search
18.5%
Direct
73.2%
Referral
7.4%
Social
0.3%
Paid
0.5%

Headcount Trend

Current headcount: ~2.5K

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