Senior Marketing Specialist - Account Based Marketing - North America

Chicago, IL (Hybrid)

$78K/yr – $137K/yrSenior Level5+ years expFull time

Posted 2 weeks ago

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Job Summary

Own ABM programs and multi-channel campaigns aligned to global frameworks to build pipeline in target accounts.

Plan and run ABM programs across email, webinars, events, paid media, social, and sales touchpoints to generate MQLs, SQLs, and pipeline.
Collaborate with North America sales and product marketing to tailor persona-based messaging and experiences for target accounts.
Design governable, multi-stage journeys and test segmentation, timing, and channel mix to improve pipeline metrics.

Job Description

Responsibilities

Execute 1:few and 1:many ABM programs aligned to global frameworks and regional sales priorities
Partner with North American sales leaders, account executives, and partner managers to translate growth objectives into targeted account-based programs
Design and deliver account-centric journeys with persona- and industry-specific messaging
Identify and develop opportunities to generate new pipeline and advance existing opportunities within target accounts
Serve as a subject matter expert and trusted partner in building scalable ABM programs and experiences
Plan and execute multi-touch, integrated campaigns across email, webinars, events, paid media, social, and sales channels
Lead the development of multi-dimensional inbound and outbound programs, including coordination with third-party vendors
Ensure consistent messaging and coordinated execution across all campaign touchpoints
Align campaign execution with broader GTM objectives and regional priorities
Collaborate with Product Marketing and Content teams to refine persona-based messaging and value propositions

Requirements

5+ years of experience in B2B marketing, with at least 3 years focused on ABM or demand generation
Proven track record of delivering campaigns that drive pipeline creation, opportunity acceleration, and account growth
Strong cross-functional collaboration and project management skills in fast-paced, deadline-driven environments
Proficiency with marketing automation and CRM platforms (e.g., Marketo, Salesforce), along with analytics and reporting tools
Self-starter mindset with strong ownership, intellectual curiosity, and passion for continuous improvement
Bachelor’s degree in Marketing , Communications, or related field (or equivalent experience)

Benefits

Wolters Kluwer offers a wide variety of competitive benefits and programs to help meet your needs and balance your work and personal life, including but not limited to: Medical, Dental, & Vision Plans, 401(k), FSA/HSA, Commuter Benefits, Tuition Assistance Plan, Vacation and Sick Time, and Paid Parental Leave.

Wolters Kluwer

Wolters Kluwer (EURONEXT: WKL) is a global leader in information, software solutions, and services for professionals in healthcare; tax and accounting; financial and corporate compliance; legal and regulatory; corporate performance and ESG. We help our customers make critical decisions every day by providing expert solutions that combine deep domain knowledge with technology. Wolters Kluwer reported 2024 annual revenues of €5.9 billion. The group serves customers in over 180 countries, maintains operations in over 40 countries, and employs approximately 21,000 people worldwide. The company is headquartered in Alphen aan den Rijn, the Netherlands.Equal Opportunity EmployerTo ensure we continue to drive innovation that enables us to develop products and services to best serve our customers, we cultivate a workplace culture rooted in mutual respect, bringing forward insights from a wide range of backgrounds, perspectives, and experiences. We are also committed to complying with laws requiring equal opportunity in hiring, promotion, and other employment decisions. All qualified applicants will receive consideration without regard to race, color, religion, sex (including pregnancy, gender identity, transgender status, and sexual orientation), national origin, disability, age, genetic information, veteran status, or any other characteristic protected by applicable law, and we do not tolerate discrimination on any of these bases.Beware of Recruitment Fraud! 🔒Scammers may pose as Wolters Kluwer, offering fake job opportunities and requesting personal info or payments. Protect yourself:- Apply only via our secure Workday hub on our Careers page.- Our recruiters never ask for banking info or payments.- We don't use public email accounts (e.g., Hotmail, Yahoo, Gmail). Report suspected fraud: thirdpartyincident@wolterskluwer.com. If you've made a payment, contact local authorities.Read more here - https://careers.wolterskluwer.com/en/recruitment-fraud-alert

Founded in 2002

Alphen aan den Rijn, South Holland, NLD

23K employees (3,473 in marketing)

www.wolterskluwer.com