Responsibilities

• Work at the intersection of technology and marketing, enabling data-driven personalization and flawless customer experiences
• Collaborate with world-class marketing partners to improve audience creation and campaign delivery processes, and build scalable solutions across customer data and marketing automation ecosystems
• Assist in evaluating and advising on architectural decisions that impact Adobe, Salesforce, and other platforms
• Assess tradeoffs, recommend solutions aligned to business needs, and evolve PlayStation’s customer data and activation architecture to support strategic marketing goals
• Frequently interact with clients and solve problems in a consulting-like capacity

Requirements

• Proficiency in CDP and marketing automation platforms, capable of assessing solutions such as AEP, Salesforce, and others from an architectural and business enablement standpoint
• Experience crafting scalable audience, identity, and activation frameworks that extend beyond a single toolset and support a flexible, future-ready marketing technology strategy
• Marketing enablement experience, and a deep understanding of campaign lifecycles and audience creation
• Experience with AEP (including Customer Journey Analytics, Real-time CDP, and Journey Optimizer), Salesforce (including Marketing Cloud and Data Cloud), or similar enterprise marketing tools
• Intermediate-level SQL capabilities
• Solid understanding of HTML and web protocols
• Intermediate JavaScript skills
• Experience with custom schema definition using Snowplow, Segment, Google Analytics 4 or similar
• Web API usage experience
• SaaS or other software implementation experience
• Experience in large-scale software engineering organizations (Agile or related experience)

Preferred

• Experience with Adobe Target - nice to have
• Japanese language proficiency a strong plus but not required

Benefits

• top-tier benefits package that includes medical, dental, vision, matching 401(k), paid time off, wellness program and coveted employee discounts for Sony products
• This role also may be eligible for a bonus package