Marketing Program Manager

San Francisco, CA (On-site)

$148K/yr – $167K/yrMid Level5+ years expFull time

Posted 2 hrs ago

Job Summary

Own and manage partner marketing programs, coordinating cross-functional teams to execute co-marketing campaigns, maintain playbooks, track timelines, and optimize performance across GTM moments.

  • Lead cross-functional coordination with Commerce, Developer Solutions, and Product Marketing
  • Track KPIs and synthesize insights to improve partner marketing programs

Job Description

Responsibilities

  • Co-Marketing Execution
  • - Support and execute partner co-marketing campaigns across channels including owned social, email, in-product placements, and live events.
  • - Help maintain marketing "playbooks" and repeatable program templates that support consistency and faster time-to-launch across partners.
  • - Support GTM planning for partner moments (new product launches, integrations, tentpole game releases), helping prepare materials and recommendations for review.
  • - Coordinate with partners' marketing counterparts on creative direction, promotional timing, approvals, and campaign deliverables.
  • Cross-Functional Program Coordination
  • - Provide day-to-day program support for Commerce partners, helping keep always-on promotions running smoothly.
  • - Coordinate with Developer Solutions, Advertising, Commerce, PMM, and Channel Marketing teams to track timelines, deliverables, and responsibilities for partner-facing programs.
  • - Maintain project timelines, flag dependencies and risks, and help facilitate regular syncs with internal stakeholders.
  • - Maintain intake and request-tracking workflows (e.g., via Salesforce and Asana) so partner marketing requests are logged, prioritized, and actioned consistently.

Requirements

  • 5–6 years of experience in partner marketing, co-marketing, marketing operations, or program/project coordination — ideally in a tech, gaming, or platform company.
  • Experience supporting cross-functional marketing programs, from intake through launch and reporting.
  • Some experience working directly with external partners or clients in a marketing capacity.
  • Solid project management instincts: comfortable tracking timelines, managing dependencies across multiple stakeholders, and flagging risks.
  • Strong written and verbal communicator, able to organize information clearly for review by others.
  • Detail-oriented and organized, with the ability to manage an asset tracker or partner approval request end-to-end.
  • Comfortable working in fast-paced environments with shifting priorities.
  • Good analytical instincts — comfortable pulling data and connecting program activity to business metrics with guidance.
  • Proficiency in project management and workflow tools (e.g., Asana, Salesforce, Notion, Google Workspace, Claude / AI).
  • Familiarity with cross-functional marketing operations, including intake and approval workflows.

Preferred

  • Experience in the gaming industry or with game developer partnerships.
  • Background in or exposure to developer marketing, platform marketing, or B2B marketing.
  • Familiarity with co-marketing in a deal context — where marketing is part of a larger commercial negotiation.
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Discord

3.4 Glassdoor

Discord is used by over 200 million people every month for many different reasons, but there’s one thing that nearly everyone does on our platform: play video games. Over 90% of our users play games, spending a combined 1.5 billion hours playing thousands of unique titles on Discord each month. Discord plays a uniquely important role in the future of gaming. We are focused on making it easier and more fun for people to talk and hang out before, during, and after playing games.We believe games give us a way to have fun with our favorite people, whether listening to music together or grinding in competitive matches for diamond rank. Join us in our mission! Take a look at https://discordapp.com/jobs for openings.

Founded in 2024
San Francisco, California, USA
4K employees (1,197 in marketing)
55% recommend to a friend
58% CEO approval

Salaries

Posted range

$148K/yr – $167K/yr

Taken straight from the job posting.

See all Discord salaries

Funding

Total Funding
$995.4M
Last Raise
$10.9M
Secondary Market, 2 years ago

Funding History

  • Mar 2024
    Secondary Market
  • Nov 2022
    Series I
  • Mar 2022
    Secondary Market • $10.9M

Traffic Signals

Monthly Visitors
600.3M
Monthly Google Ads Budget
$25.3K
Traffic Source Mix
Search
13.8%
Direct
76.7%
Referral
8.2%
Social
1.2%
Paid
0.1%

Headcount Trend

Current headcount: ~4K

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Marketing Program Manager

Discord · San Francisco, CA · On-site