Responsibilities

• End-to-End Program Leadership: Architect and lead the delivery of complex, multi-channel marketing programs (Email, SMS, Paid, Organic) that drive measurable acquisition, engagement, and long-term retention.
• Operational Excellence & Agile Management: Own program lifecycles—including resource planning, risk mitigation, and sprint prioritization—using Jira, Smartsheet, and Agile methodologies to ensure seamless execution.
• Cross-Functional Orchestration: Serve as the central hub for alignment across Product, Data Science, Engineering, and Clinical teams, ensuring business goals are translated into actionable technical frameworks.
• Technical Journey Optimization: Partner with lifecycle teams to deploy highly segmented, personalized customer journeys within Salesforce Marketing Cloud, maintaining a strict focus on data security and healthcare compliance.
• Strategic Vendor & Partner Management: Direct external agencies and vendors through all phases of engagement, from scope definition and onboarding to budget alignment and performance tracking.

Requirements

• 4–8+ years of experience in marketing program management, lifecycle, or growth marketing, with a proven track record of leading large-scale, integrated campaigns in high-growth environments.
• Hands-on mastery of Agile workflows and project management ecosystems, specifically Jira, Confluence, and Smartsheet (or equivalent enterprise tools).
• Demonstrated success in managing external agencies and third-party partners, including scope definition, budget oversight, and high-level client-facing communication.
• Ability to translate complex business goals into actionable roadmaps while maintaining a rigorous focus on detail-orientation, risk mitigation, and organizational excellence.
• Exceptional interpersonal and communication skills, with a "central orchestrator" mindset capable of aligning Product, Data Science, and Engineering teams toward a common goal.
• Qualified applicants must not require employer sponsored work authorization now or in the future for employment in the United States.

Preferred

• Experience in healthcare tech, wellness tech, or another regulated environment.
• Expertise in lifecycle strategy, growth experimentation, and retention frameworks.
• Experience collaborating with legal, compliance, clinical teams, and external partners in a healthcare or regulated setting.
• Agile certification or program management credentials (e.g., PMP, Scrum Master).