Senior Marketing Performance Analyst

Fayetteville, AR (On-site)

Salary Not AvailableSenior Level5+ years expOther

Posted 5 months ago

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Job Summary

Drive marketing analytics and insights to shape Slim Chickens’ strategy with clear, actionable recommendations.

  • Must-have: Proficiency in SQL and at least one analytics language (Python or R) with 2–5 years in marketing analytics.
  • Hands-on experience with marketing mix modeling, attribution, and ROI analysis to inform decisions.
  • Ability to translate complex analyses into concise insights for senior leadership.

Job Description

Responsibilities

  • Analyze internal and external data to develop a deep understanding of Slim Chickens’ consumers and translate insights into clear recommendations that shape marketing strategy.
  • Partner with Marketing to solve complex business challenges through advanced analytics, including marketing mix modeling, attribution analysis, campaign performance measurement, and ROI evaluation.
  • Design, support, and enhance data pipelines and performance metrics to track marketing effectiveness and business outcomes.
  • Collaborate cross-functionally with Marketing, Operations, Finance, and Analytics teams to align insights with strategic initiatives and operational priorities.
  • Lead complex analyses from problem definition through insight delivery, ensuring accuracy, relevance, and clarity for stakeholders.
  • Communicate analytical findings, methodologies, and performance progress to technical and non-technical audiences, including senior leadership.
  • Stay current on industry trends, emerging data science tools, and analytical techniques to continuously improve insight quality and decision-making.
  • Evaluate and recommend advanced analytics technologies and approaches to enhance marketing performance measurement and business intelligence.

Requirements

  • Strong ability to synthesize complex analyses into clear, actionable insights that influence marketing strategy and business performance.
  • Hands-on experience with marketing analytics, including marketing mix modeling, attribution modeling, campaign performance analysis, ROI estimation, lifetime value modeling, and consumer segmentation.
  • Demonstrated ability to integrate and analyze data from multiple sources, including internal systems and external market research.
  • Solid understanding of marketing principles, customer behavior, and industry trends, with the ability to apply insights in a practical business context.
  • Proven problem-solving skills with the ability to address ambiguous or complex marketing challenges.
  • Ability to align analytical insights with broader strategic marketing objectives and business goals.
  • Experience leading analyses independently and managing projects from concept through delivery.
  • Slim Chickens systems principles and objectives: Demonstrates a strong understanding of Slim Chickens’ established operating systems, including quality, security, office environment, company policies, and safety standards, and applies these principles when developing, analyzing, and communicating data insights. This role supports consistent, data-driven decision-making by ensuring analytical work aligns with company standards, protects sensitive data, and reinforces operational excellence across the organization.
  • Performs other duties as necessary in support of business objectives: Performs other analytics-related duties as assigned in support of marketing performance, business insights, and broader organizational objectives. This position description is intended to describe the general nature and level of work performed and is not intended to be an exhaustive list of all responsibilities.
  • Travel: Rare; minimal travel may be required.

Preferred

  • Experience in a restaurant, retail, or multi-unit consumer business environment preferred.
  • MBA or advanced degree a plus.

Benefits

  • Health insurance
  • Dental insurance
  • Vision insurance
  • Flexible Spending Account
  • 401(k)
  • Parental Leave
  • Pet Insurance
  • Paid time off
  • Life Insurance
  • Tuition reimbursement
SLIM CHICKENS logo

SLIM CHICKENS

Our roots run deep in the Delta where the food is honest, meals are social, and the door is always open. We started with a mission to bring a dose of that southern hospitality to a fast, casual setting—serving Fresh Delicious Chicken® to the communities we serve.Our startup story is pretty simple. It all started with a craving for a quick, quality meal— fresh chicken cooked to order. The founders, Greg Smart and Tom Gordon, discovered there was a niche to fill and rallied where lots of great startups begin, from their garage! Tireless testing and a laser-focused vision launched the first Slim Chickens restaurant in Fayetteville, Arkansas, 2003. Now over 15 years and tens of thousands of happy customers later, we know that there’s something special about our hand-breaded chicken tenders, fresh hot chicken sandwiches, made-to-order wings and our house-made dipping sauces that keep our loyal fans coming back...over and over again.Our service model sets us apart from quick service restaurants. Whether you’re dining in, driving through, or carrying out, our people will greet you with a warm smile and a desire to please. When dining in, we bring your food to your table and provide you with that extra touch of hospitality. We strive to return that enthusiasm by giving back to the communities we serve—helping local non-profits with fundraisers, donating food to community events, and doing everything we can to improve the lives of people in the communities where we live and work.

Founded in 2003
Fayetteville, Arkansas, USA
2.2K employees (25 in marketing)

Traffic Signals

Monthly Visitors
305.6K
Monthly Google Ads Budget
$12.1K
Traffic Source Mix
Search
61.2%
Direct
31.4%
Referral
5.8%
Social
0.8%
Paid
0.7%

Headcount Trend

Current headcount: ~2.2K

Marketing Team

Marketing Team Size
18 (1% of company)

Funding

Last Raise
Private Equity, 7 years ago

Funding History

  • Jul 2019
    Private Equity

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