Company overview

Our roots run deep in the Delta where the food is honest, meals are social, and the door is always open. We started with a mission to bring a dose of that southern hospitality to a fast, casual setting—serving Fresh Delicious Chicken® to the communities we serve.Our startup story is pretty simple. It all started with a craving for a quick, quality meal— fresh chicken cooked to order. The founders, Greg Smart and Tom Gordon, discovered there was a niche to fill and rallied where lots of great startups begin, from their garage! Tireless testing and a laser-focused vision launched the first Slim Chickens restaurant in Fayetteville, Arkansas, 2003. Now over 15 years and tens of thousands of happy customers later, we know that there’s something special about our hand-breaded chicken tenders, fresh hot chicken sandwiches, made-to-order wings and our house-made dipping sauces that keep our loyal fans coming back...over and over again.Our service model sets us apart from quick service restaurants. Whether you’re dining in, driving through, or carrying out, our people will greet you with a warm smile and a desire to please. When dining in, we bring your food to your table and provide you with that extra touch of hospitality. We strive to return that enthusiasm by giving back to the communities we serve—helping local non-profits with fundraisers, donating food to community events, and doing everything we can to improve the lives of people in the communities where we live and work.
Founded in 2003
Fayetteville, Arkansas, USA
2.2K employees (25 in marketing)

Salaries

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People

Headcount trend

Company growth over the last 12 months

Headcount +15.6% year over year

Funding

Last raise

Private Equity, 7 years ago

Funding history

Jul 2019

Private Equity Round Slim Chickens

Audience

Monthly website visitors
305.6K
Month over month+12.5%
Quarter over quarter-24.2%
Top sourceSearch (61.2%)
Ad budget per month$12.1K
Average search rank60.4
Traffic source mix
Search
61.2%
Direct
31.4%
Referral
5.8%
Social
0.8%
Paid referral
0.7%

LinkedIn followers

Follower count and growth

Total followers

23.8K

12-mo growth

+21.9%

Monthly growth

+2.9%

News

Links