Marketing Performance Analyst

Fayetteville, AR (Unknown)

Salary Not AvailableMid Level1+ years expFull time

Posted 4 months ago

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Job Summary

Own data analytics for Slim Chickens marketing, turning insights into actionable guidance across campaigns and cross-functional priorities.

  • Own data pipelines, dashboards, and performance metrics to measure marketing impact.
  • Must-have: Strong SQL and Python/R with ability to translate data into clear recommendations.
  • Standout: Experience in analytics for multi-unit restaurant or retail settings.

Job Description

Responsibilities

  • Analyze internal and external data to develop insights into Slim Chickens’ customers and support marketing strategy with clear, actionable recommendations.
  • Partner with Marketing to address business questions through analytics, including campaign performance analysis, attribution, and ROI measurement.
  • Build, maintain, and improve data pipelines, dashboards, and performance metrics to track marketing effectiveness and key business outcomes.
  • Collaborate cross-functionally with Marketing, Operations, Finance, and Analytics teams to support strategic initiatives and operational priorities.
  • Conduct analyses from problem definition through insight development, with guidance as needed, ensuring accuracy and clarity.
  • Communicate findings and insights to both technical and non-technical stakeholders in a clear and concise manner.
  • Stay current on industry trends and emerging analytics tools, applying new approaches where appropriate.
  • Support the evaluation and implementation of analytics tools and methodologies to improve marketing measurement and decision-making.
  • Slim Chickens systems principles and objectives: Demonstrates an understanding of Slim Chickens’ operating standards, including data security, company policies, and safety practices, and applies these principles in analytical work. Ensures data is handled responsibly and insights are developed and communicated in a way that aligns with company standards and supports consistent, data-driven decision-making.
  • Performs other duties as necessary in support of business objectives: Performs other analytics-related duties as assigned in support of marketing performance, business insights, and broader organizational objectives. This position description is intended to describe the general nature and level of work performed and is not intended to be an exhaustive list of all responsibilities.

Requirements

  • Strong ability to translate data and analyses into clear, actionable insights that support marketing decisions.
  • Exposure to marketing analytics concepts such as campaign performance analysis, attribution, ROI measurement, or customer segmentation
  • Experience working with and combining data from multiple sources (e.g., internal systems, third-party data, or market research).
  • Foundational understanding of marketing principles and customer behavior, with interest in applying insights to business problems
  • Strong problem-solving skills and ability to work through ambiguous questions with guidance.
  • Ability to connect analytical work to broader business goals and marketing objectives.
  • Demonstrated ability to manage individual analyses or components of projects with increasing independence.
  • Proficiency in SQL and experience with Python or R
  • Strong foundation in statistics and analytical thinking.
  • Experience translating data into business insights (academic or professional)
  • Experience in restaurant, retail, or multi-unit business preferred, not required
  • Industry Experience: 1-2 year of experience in analytics, marketing analytics, or a related field.
  • Minimum Education: Bachelor’s degree in business, statistics, mathematics, or similar field.
  • Preferred Education: MBA or advanced degree a plus.

Preferred

  • MBA or advanced degree a plus

Benefits

  • Health insurance
  • Dental insurance
  • Vision insurance
  • Flexible Spending Account
  • 401(k)
  • Parental Leave
  • Pet Insurance
  • Paid time off
  • Life Insurance
  • Tuition reimbursement
  • Adoption Assistance
Slim Chickens logo

Slim Chickens

Our roots run deep in the Delta where the food is honest, meals are social, and the door is always open. We started with a mission to bring a dose of that southern hospitality to a fast, casual setting—serving Fresh Delicious Chicken® to the communities we serve.Our startup story is pretty simple. It all started with a craving for a quick, quality meal— fresh chicken cooked to order. The founders, Greg Smart and Tom Gordon, discovered there was a niche to fill and rallied where lots of great startups begin, from their garage! Tireless testing and a laser-focused vision launched the first Slim Chickens restaurant in Fayetteville, Arkansas, 2003. Now over 15 years and tens of thousands of happy customers later, we know that there’s something special about our hand-breaded chicken tenders, fresh hot chicken sandwiches, made-to-order wings and our house-made dipping sauces that keep our loyal fans coming back...over and over again.Our service model sets us apart from quick service restaurants. Whether you’re dining in, driving through, or carrying out, our people will greet you with a warm smile and a desire to please. When dining in, we bring your food to your table and provide you with that extra touch of hospitality. We strive to return that enthusiasm by giving back to the communities we serve—helping local non-profits with fundraisers, donating food to community events, and doing everything we can to improve the lives of people in the communities where we live and work.

Founded in 2003
Fayetteville, Arkansas, USA
2.2K employees (25 in marketing)

Traffic Signals

Monthly Visitors
305.6K
Monthly Google Ads Budget
$12.1K
Traffic Source Mix
Search
61.2%
Direct
31.4%
Referral
5.8%
Social
0.8%
Paid
0.7%

Headcount Trend

Current headcount: ~2.2K

Marketing Team

Marketing Team Size
18 (1% of company)

Funding

Last Raise
Private Equity, 7 years ago

Funding History

  • Jul 2019
    Private Equity

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