Responsibilities

• Own the full lifecycle of complex, cross-functional lead management programs with considerable business impact, from strategy definition through execution and measurement.
• Define program strategy, set objectives, analyze data, drive improvements quantified with metrics, and influence resource allocation across lead flow programs including lead scoring optimization, direct/indirect lead flow integration, flagship events, and inbound lead optimization.
• Act as a strategic advisor to senior marketing and sales leaders, defining customer engagement models and measurement requirements that align with business strategy.
• Define experiment frameworks, manage execution, and share insights with cross-functional teams to improve lead management strategy and marketing effectiveness.
• Drive strategic weekly/monthly/quarterly business reviews, authoring narratives and presenting findings and recommendations to Directors and VPs.
• Champion lead flow strategy for assigned business segments, bringing expertise to progress IDP demand into pipeline at scale.
• Identify and resolve significantly complex business problems in the lead flow space; decompose complex inefficiencies into scalable, automated solutions.
• Negotiate resources and priorities across teams; unblock delivery and increase the speed of execution. Learning to force multiply impact across the organization.
• Streamline and/or eliminate excess processes; create predictable process paths and mechanisms that ensure long-term program success.
• Influence cross-functional roadmaps with partner teams including Sales, Sales Ops, Marketing, and technology teams, globally.

Requirements

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience building, executing and scaling cross-functional marketing programs
• Experience communicating results to senior leadership
• Experience using data and metrics to measure impact and determine improvements

Preferred

• Experience working with industry tools including Salesforce, Marketo, and online analytics packages
• Experience working with global cross-functional teams
• Experience in multi-territory, multi-geo campaign and program management
• Deep knowledge of B2B marketing funnels, lead lifecycle management, and pipeline optimization
• Experience creating mechanisms, experiment frameworks, and scalable automated solutions

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave
• Learn more about our benefits at https://amazon.jobs/en/benefits.