Responsibilities

• Own the Marketing Operations strategy, roadmap, execution, measurement, and continuous improvement across systems, data, processes, reporting, resource planning, and governance.
• Evaluate and optimize the marketing technology ecosystem, including CRM, marketing automation, analytics, and related integrations.
• Establish clear standards for campaign tracking, attribution, reporting, data quality, and systems of record.
• Define and monitor Marketing Operations KPIs that provide visibility into performance, efficiency, spend, and resource utilization.
• Develop and continuously improve Marketing SOPs, workflows, handoffs, and operating processes.
• Identify operational bottlenecks, redundancies, and inefficiencies and lead solutions through implementation and adoption.
• Improve visibility into Marketing budgets, vendors, tools, capacity, and resource allocation to support stronger investment decisions.
• Identify opportunities to simplify, automate, and scale Marketing workflows, including through AI-enabled tools where appropriate.
• Partner across Marketing, Commercial, Sales, Creative, Web/Technology, Finance, and other functions to improve operational alignment and execution.

Requirements

• Bachelor’s degree in Marketing, Business, Analytics, Information Systems, or related field.
• 6–10+ years of experience in Marketing Operations, Marketing Technology, Revenue Operations, CRM Operations, or a related function.
• Demonstrated experience owning both the strategy and execution of marketing operations initiatives.
• Strong knowledge of CRM, marketing automation, data governance, campaign measurement, attribution, and reporting.
• Experience defining KPIs and using data to drive operational and resource decisions.
• Experience with budget, vendor, technology, or resource management.
• Strong systems thinking, analytical judgment, and cross-functional leadership skills.
• Demonstrated ability to independently identify problems, develop recommendations, and drive implementation.

Preferred

• Experience in life sciences, biotechnology, healthcare, SaaS, or another complex B2B environment.
• Experience with HubSpot, Klaviyo, Google Analytics, Google Tag Manager, BI/reporting tools, and marketing integrations.
• Experience with workflow automation, ecommerce, or AI-enabled marketing operations.

Benefits

• Medical, Dental, Vision, and Life Insurance Coverages
• EAP Sessions
• Vacation Time plus Company Holidays
• Paid Sick Leave
• Generous 401(K) with matching
• Employee Referral Bonus
• Complimentary fruit, snacks, and beverages
• Complimentary catered lunches on Thursdays
• Complimentary EV Charging
• Cell phone stipend