Senior Marketing Operations Manager

Responsibilities

• Develop and execute marketing operations and automation strategies.
• Manage integrations across Shopify, Klaviyo, Google Analytics 4, and marketing platforms.
• Build automated workflows to improve campaign execution and operational efficiency.
• Oversee marketing technology platforms, data synchronization, and system performance.
• Develop reporting dashboards to track marketing performance and operational KPIs.
• Improve customer data management, segmentation, and marketing attribution processes.
• Identify and resolve technical inefficiencies across marketing workflows.
• Collaborate with marketing, e-commerce, and analytics teams on system improvements.
• Evaluate new marketing technologies and implement appropriate tools.
• Maintain data accuracy, process documentation, and operational standards.

Requirements

• 4+ years of professional experience in marketing operations, marketing automation, or marketing technology.
• Strong hands-on experience with Shopify, Klaviyo, HubSpot, or comparable platforms.
• Demonstrated experience building automated marketing workflows and platform integrations.
• Familiarity with Zapier, Make, APIs, or similar automation tools.
• Strong understanding of customer data management, marketing attribution, and analytics.
• Experience with Google Analytics 4, Google Tag Manager, or reporting platforms.
• Strong analytical, technical troubleshooting, and project management skills.
• Experience improving marketing processes and operational efficiency.
• Ability to independently manage technical projects and deliver measurable results.

Preferred

• Prior experience in e-commerce, D2C, beauty, wellness, or consumer brands is preferred.

Benefits

• Base Salary: $130,000 annually
• Additional performance-based bonuses tied to operational improvements, automation efficiency, and business outcomes.
• Opportunity to work directly with company leadership.
• Professional development and expanded leadership opportunities.