Marketing Operations Manager
Woolpert
Dayton, OH (Remote)
$101K/yr - $114K/yrIn-houseFull-timeSenior level8+ years exp.
19 hrs ago
Senior Marketing Operations Manager
USA (Remote)
$123K/yr – $143K/yrSenior Level5+ years exp
Posted 2 months ago
Top 1% of applicants do these two things.
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Job Summary
Own and optimize the marketing tech stack to enable integrated GTM processes, trusted data, and scalable campaign execution while partnering with Sales to drive pipeline and revenue effects.
- Own attribution and dashboards to measure marketing’s impact on pipeline and ROI across channels.
- Build scalable processes for campaigns, segmentation, and automation that improve cross-team execution and performance insights.
Job Description
Responsibilities
- Own and optimize the marketing technology ecosystem, ensuring platforms are integrated, scalable, and aligned with go-to-market processes
- Administer and enhance marketing automation platforms while maintaining strong data governance and system performance
- Manage integrations between marketing platforms and Salesforce to ensure reliable data flow and reporting accuracy
- Build and maintain marketing dashboards and reporting frameworks that track pipeline creation, campaign performance, CAC, and ROI
- Design and evolve multi-touch attribution models that accurately measure marketing’s contribution to revenue
- Provide insights that help marketing leadership optimize channel mix, campaign performance, and budget allocation
- Define and operationalize scalable processes for campaign execution, segmentation, and automation workflows
- Own lead lifecycle operations from capture through qualification, opportunity creation, and closed-won
- Partner with Sales to establish and maintain lead routing, follow-up SLAs, and feedback loops
- Support demand generation and ABM programs through segmentation, account scoring, and campaign analytics
Requirements
- 5–7 years of experience in Marketing Operations within a B2B SaaS or high-growth technology environment
- Strong hands-on experience with Marketo
- Deep familiarity with Salesforce and marketing-to-sales data integrations
- Experience designing attribution models and analyzing marketing performance across the funnel
- Strong understanding of demand generation metrics, pipeline performance, and SaaS revenue economics
- Proven ability to design scalable marketing processes and automation frameworks
- Strong analytical mindset with the ability to translate data into actionable insights
- Experience partnering closely with Sales, RevOps, and Finance teams
Preferred
- A continuous growth-mindset, with a focus on learning, embracing challenges, and continuously improving.
- A knack for creativity and innovation, bringing fresh ideas to the table and solving complex problems.
Benefits
- meaningful equity and other benefits.
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