Responsibilities

• CRM & lifecycle: Own and optimize the marketing tech stack.
• Admin HubSpot (current CRM), define funnel stages/MQL/SQL, set naming conventions, segments, and lead scoring; maintain dashboards.
• Build and optimize marketing forms, landing-page integrations, tracking parameters, and campaign infrastructures.
• Partner with marketing and revops team to ensure campaigns are tracked and optimized.
• Data & attribution: Own campaign tracking and attribution standards, including UTMs, campaign naming conventions, source tracking, and multi-touch attribution. Connect ad platforms (LinkedIn, Google; later Meta/Reddit) and tools; evaluate/implement attribution (e.g., HockeyStack or similar) and ensure data labeling is correct.
• Develop dashboards and reporting that provide visibility into campaign performance, funnel conversion, pipeline, and marketing-sourced revenue.
• Integrations: Stand up and maintain enrichment (Reo.dev, Clay), intent/qualification (e.g., Qualified chatbot), audience syncs, and tag management (GTM/RudderStack).
• Campaign ops: Build audiences/segments, push to ads, QA pixels/tags, and ensure timing/versioning across channels.
• Website tracking: Partner with Web dev (Wordpress) to deploy tags/snippets; confirm data flows; raise/follow through on fixes. Support website analytics and conversion tracking, including GA4, Google Tag Manager, advertising pixels, and conversion events.
• Project management: Drive initiatives to completion, coordinate with others to ensure work is done in a timely fashion. When engineering help is needed, run the integration backlog and acceptance criteria.

Requirements

• Bachelor's degree in Marketing, Business, Communications, Analytics, or related field, or equivalent experience.
• 7+ years of experience in Marketing Operations, Revenue Operations, Demand Generation Operations, or a related role.
• Comfortable orchestrating vendors and contractors while keeping the team on track
• Experience supporting B2B SaaS marketing organizations.
• Hands-on experience with Hubspot and ad/CRM systems.
• Strong understanding of lead management, marketing funnels, attribution models, and pipeline reporting.
• Ability to get buy in and collaborate across a flat organization.
• Advanced Excel, reporting, and data analysis skills.

Preferred

• Experience working in cloud computing, cloud management, Kubernetes, or enterprise software industries.
• Experience supporting ABM and enterprise sales motions.
• Familiarity with remote-first, global organizations.
• Knowledge of cloud technologies including AWS, Azure, GCP, Kubernetes, and cloud governance concepts.

Benefits

• Medical/Dental/Vision coverage
• 401k with Company Match
• Health & Dependent Care FSA
• Unlimited PTO
• 11 Company Holidays
• Volunteer/Community Engagement Day
• Tuition Reimbursement
• Paid Parental Leave
• Equity Grants
• Home internet Reimbursement