Responsibilities

• Build Albert's marketing operations function from the ground up, designing the systems, processes, and infrastructure that underpin demand generation, ABM, lifecycle marketing, and executive reporting.
• Define and own the marketing technology strategy, evaluating, implementing, and rationalizing tools across the stack to improve operational efficiency and funnel performance.
• Establish attribution models, lifecycle stage definitions, and lead management frameworks that create clear visibility from first touch to closed revenue.
• Partner with the VP of Marketing and Sales leadership to align GTM operations with pipeline targets, forecasting cycles, and company-level growth goals.
• Own and administer the marketing tech stack, including HubSpot, ABM platforms (such as 6sense or Demandbase), enrichment tools, webinar platforms, and AI automation tooling, ensuring data integrity and seamless integration across systems.
• Operationalize demand generation, ABM, event, and lifecycle campaigns by building and QA-ing emails, landing pages, forms, workflows, segmentation logic, and lead routing.
• Build and maintain marketing and pipeline reporting dashboards for funnel performance, attribution, conversion rates, and pipeline contribution — delivering regular executive-level reporting.
• Partner with Revenue Operations and Sales leadership to improve funnel visibility, lead handoff processes, and cross-functional alignment on pipeline metrics.
• Manage relationships with external agencies and contractors to support campaign execution, ensuring accuracy and velocity across marketing programs.
• Act as the internal authority on marketing operations best practices, establishing standards and processes that scale as the team and customer base grow.
• Identify operational bottlenecks across the customer journey and drive improvements that increase campaign velocity and GTM efficiency.
• Contribute to forecasting, planning, and GTM decision-making through data-driven analysis, surfacing insights that inform marketing and commercial strategy.