Senior Marketing Manager, Zondervan Books (Hybrid)

Responsibilities

• Own integrated marketing campaigns for assigned authors and titles, from positioning and audience strategy through launch, optimization, and long-term sales opportunities.
• Turn books into compelling marketing ideas, translating manuscripts, chapters, interviews, and author expertise into consumer-facing messaging, content, and creative concepts.
• Develop audience-first content strategies that meet readers where they already spend time and adapt ideas for platforms including Instagram, YouTube, TikTok, Meta, email, search, podcasts, and emerging channels.
• Partner with digital and creative teams to develop effective content and assets for different audiences, platforms, and stages of the consumer journey.
• Test and learn, using hooks, messaging, creative approaches, audience response, and campaign data to continually improve marketing effectiveness and investment.
• Apply strong digital marketing fluency across social, search, email, paid media, retail marketing, analytics, and evolving consumer behaviors and platforms.
• Lead creative development for assigned campaigns, ensuring marketing is distinctive, audience-focused, and true to the author and book.
• Serve as a trusted marketing partner to authors and their teams, communicating strategy, expectations, opportunities, progress, and results.
• Manage multiple high-priority titles and initiatives while maintaining strong collaboration, communication, organization, and attention to detail.
• Extend successful campaigns beyond launch, identifying opportunities to grow backlist sales, author platforms, and scalable content opportunities across the Zondervan Books list

Requirements

• Work Experience: 5–7+ years of experience in book marketing, consumer marketing, digital marketing, content marketing, publicity, or a related field.
• Education: Bachelor’s degree in Marketing, Communications, Publicity, English, Journalism, or a related field, or equivalent professional experience.
• Industry Knowledge: Book publishing experience, experience marketing nonfiction and/or to Christian audiences, and experience using AI within marketing workflows are preferred.
• Skills:
• Demonstrated experience developing and leading integrated marketing campaigns.
• Strong instincts for audience, positioning, consumer messaging, content, and creative strategy.
• Fluency in digital marketing, social platforms, paid media, email, search, retail marketing, and analytics.
• Experience using performance data and testing to make better marketing decisions.
• Strong communication and relationship-management skills, including experience working with authors, clients, talent, creators, or other external partners.
• Ability to manage multiple complex projects, priorities, budgets, and stakeholders.

Preferred

• Book publishing experience, experience marketing nonfiction and/or to Christian audiences, and experience using AI within marketing workflows are preferred.