Senior Marketing Manager

Responsibilities

• Product launches. You'll own launch marketing and communications from strategy through execution: positioning, messaging, timeline, launch video, and PR. You'll coordinate the pro staff, VIP customers, dealers, and outfitters who make a launch land.
• Paid ads, with our agency. You'll coordinate Meta and Google ads with our agency. That means getting them raw content, making sure their creative follows our brand identity and speaks to hunters, and supporting their work to improve return on ad spend.
• Trade shows and expos. Booth, show marketing, and dealer and outfitter communication before, during, and after each show. You'll also produce a product catalog and one-pagers that stand out on a crowded show floor.
• Organic social. The strategy, the calendar, and the posts themselves.
• A.I. search optimization (AEO/GEO). Identify and execute on ways to rank appropriately.
• Email, SMS, and lifecycle. Campaigns and automated flows in Klaviyo. You'll run them yourself or manage an agency that does.
• Ambassador program. Grow and manage
• Website. You'll own updates to yellowstone.ai. We build and edit the site with Claude, so you'll ship changes yourself instead of waiting on a developer.
• Dealer marketing. In-store collateral for the shops and outfitters that carry our cameras: displays, signage, and handouts.
• Video production. High-end commercials and product video, plus a steady flow of field content. You'll plan, shoot, and edit yourself or direct outside crews.

Requirements

• You've owned marketing for a product or brand for 3+ years, and you've led at least one product launch from first plan to final results.
• You're highly analytical and data-driven.
• You know ROAS, MER, and customer acquisition cost cold, you work comfortably in Shopify, Google Analytics, and ad platform reports, and you make decisions from the numbers instead of gut feel.
• You use AI as a force multiplier. You already use tools like Claude or ChatGPT to write, research, analyze data, build, and work faster, and you're ready to use them to run a website.
• You also know where AI helps and where it doesn't.
• You make things yourself. You can shoot and edit video, write copy that sounds like a person, and lay out a catalog or one-pager you'd be proud to hand a dealer.
• You've run email and SMS programs. Klaviyo experience is a plus.
• You've managed a paid media agency or run Meta and Google ads yourself, and you can tell good creative and good numbers from bad.
• You're organized enough to run a launch, a trade show, and a content calendar at the same time without dropping one.

Preferred

• Klaviyo experience is a plus.

Benefits

• 401(k)
• Dental insurance
• Employee discount
• Flexible schedule
• Health insurance
• Paid time off
• Parental leave
• Vision insurance