Senior Marketing Manager at Visa | San Francisco, CA

Visa

Senior Marketing Manager

San Francisco, CA (Hybrid)

Salary Not AvailableSenior Level8+ years expFull time

Posted 4 months ago

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Job Summary

Lead analytics, experimentation, and personalization for Visa.com and related properties, guiding a cross‑functional team to deliver measurable improvements in engagement and conversion.

Own end‑to‑end experimentation and data quality across 100+ tests/year.
Must-have: Deep hands‑on GA4, tag management (Tealium), and analytics platform experience.

Job Description

Responsibilities

Lead day‑to‑day analytics operations for Visa.com and other owned digital properties, ensuring high data accuracy and reliability.
Oversee tagging, data layer requirements, and platform governance in collaboration with engineering teams.
Manage and optimize analytics tools including Google Analytics, Tealium, ContentSquare, and similar solutions.
Own end‑to‑end execution of the experimentation program, including test design, setup, QA, launch, and post‑test analysis.
Operate platforms such as Optimizely (or similar) to run A/B, multivariate, and rules‑based personalization tests.
Maintain a fast and consistent test velocity in support of DXC objectives (100+ tests/year).
Develop and operationalize personalization experiences across Visa.com using audience data, behavioral signals, and platform capabilities.
Partner with Marketing, UX, and Product teams to design meaningful, measurable personalized experiences that improve engagement and conversion.
Build and maintain dashboards in Looker Studio, or similar visualization tools.
Deliver proactive insights and recommendations for Marketing, Product, and leadership stakeholders.

Requirements

8 or more years of relevant work experience with a Bachelor Degree or at least 5 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 2 years of work experience with a PhD
Strong hands-on experience with Google Analytics (GA4 preferred)
Tag management tools (e.g., Tealium)
Digital experience analytics (e.g., ContentSquare)
Experimentation platforms (e.g., Optimizely, Adobe Target)
Demonstrated ability to lead A/B testing programs end-to-end
Experience building dashboards (Looker Studio, Power BI, Tableau, or similar)
Strong communication skills, with the ability to influence stakeholders at all levels
Comfortable working in fast-paced, iterative environments with evolving priorities

Preferred

9 or more years of relevant work experience with a Bachelor Degree or 7 or more relevant years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 3 or more years of experience with a PhD
8+ years in digital analytics, experimentation, or web optimization
Proven experience managing at least one direct report
Experience with GenAI tools in analytics workflows (GenAI)
Experience deploying or leveraging GenAI tools in analytics workflows

Benefits

Medical, Dental, Vision
401 (k)
FSA/HSA
Life Insurance
Paid Time Off
Wellness Program

Visa

Visa (NYSE: V) is a world leader in digital payments, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories. Our purpose is to uplift everyone, everywhere by being the best way to pay and be paid. Learn more at Visa.com.

Founded in 2011

Foster City, California, USA

29K employees (1,634 in marketing)

corporate.visa.com/en/careers.html