Responsibilities

• Develop and manage VIP acquisition, retention, and loyalty programs.
• Build and maintain relationships with high-net-worth individuals, corporate clients, and key influencers.
• Design and manage membership programs and customer engagement initiatives.
• Oversee CRM strategy, customer segmentation, and retention campaigns.
• Analyze customer behavior and spending patterns to increase repeat business and customer lifetime value.
• Lead social media strategy across Instagram, TikTok, Facebook, YouTube, Xiaohongshu, and emerging platforms.
• Develop content strategies that drive engagement, awareness, and revenue.
• Manage influencer partnerships, content creators, and media collaborations.
• Execute digital advertising campaigns and monitor marketing performance.
• Optimize ROI through data-driven decision making.

Requirements

• 3–7 years of marketing experience.
• Experience in hospitality, nightlife, luxury lifestyle, private clubs, entertainment, or service-based businesses.
• Strong understanding of CRM systems and customer loyalty programs.
• Proven experience managing VIP or high-value customer relationships.
• Strong digital marketing and social media expertise.
• Excellent communication, project management, and organizational skills.
• Results-oriented mindset with strong analytical abilities.

Preferred

• Candidates with experience from the following sectors are strongly encouraged to apply: Private Membership Clubs, Luxury Hotels, Hospitality Groups, Nightlife & Entertainment Venues, Lifestyle & Luxury Brands, Customer Loyalty / CRM systems.
• Experience with organizations such as Soho House, Zero Bond, Casa Cipriani, luxury hospitality brands, or premium membership-based businesses is highly valued.

Benefits

• Flexible schedule
• Paid time off