Responsibilities

• Brand and marketing strategy
• Own the twelve-month marketing plan and budget for VetPowered, plus a supporting awareness plan for Workshops for Warriors, reviewed with the CEO each quarter
• Define positioning and messaging for both brands and for the relationship between them, and build messaging frameworks that hold up across the site, email, paid media, PR, and the shop floor
• Establish the content standards and approval path that keep an ITAR-registered defense supplier’s public presence clean
• Own go-to-market for the Mark 10, Mark 15, apparel, and what ships next: audience definition, positioning, launch narrative, pricing tests with the CFO, and success criteria set before launch rather than after
• Translate product capability into customer-first value propositions for two distinct buyers, the individual end user and the institutional account
• Build the launch calendar and sequence paid investment against content readiness, so spend never lands against an unfinished product page
• Partner with the CEO and business development on capability statements, partner packets, and the collateral that supports defense procurement conversations
• Own vetpowered.com and the direct-to-consumer store: site merchandising, product detail pages, cart, and checkout, with conversion rate and average order value as measured outcomes you are accountable for
• Run a testing roadmap across landing pages, product pages, and checkout, and report what it taught you rather than only what you shipped

Requirements

• Seven or more years of progressive marketing experience, including three or more years owning a marketing plan and budget with revenue accountability
• Hands-on short-form video production and editing, with a portfolio of published work you produced yourself
• Built marketing attribution from scratch in Salesforce or a comparable CRM: lead source discipline, campaign structure, dashboards
• Owned a direct-to-consumer e-commerce site and its commercial results, including conversion rate, AOV, and the promotional calendar
• Managed creators, influencers, or brand ambassadors under written agreements
• Able to work onsite in San Diego five days per week, including shop-floor and field shoots
• U.S. person status under ITAR (see Export control and eligibility)

Preferred

• Marketing across both a for-profit and a nonprofit audience, or inside an organization that runs both
• Manufacturing, defense industrial base, aerospace, or skilled trades exposure
• Military service or a military-connected background. Veterans are encouraged to apply.
• Shopify and Klaviyo, or comparable commerce and lifecycle platforms
• Product marketing for a physical product, including packaging and pricing
• Ghost-writing for an executive

Benefits

• Benefits and Perks: VetPowered makes comprehensive benefits available on the first of the month following the date of hire. Options include Medical (50% employer contribution), dental and vision coverage (100% employer contribution), a 401k program with employer match, 8 paid holidays, Flexible work hours (position dependent), and paid time off.