Senior Marketing Manager

Responsibilities

• Execute email outreach and webinar programs in partnership with the Director of Demand Generation
• Track and monitor inbound leads to ensure follow-up and conversion
• Work with third party marketing teams to execute lead capture programs
• Build HubSpot nurture programs to advance and qualify leads
• Support the company’s social media presence (primarily LinkedIn today) including managing the monthly calendar, generating content, and engaging with thought leaders.
• Support Paid Search programs including monitoring, test and learn, and campaign optimization
• Help with campaign project management ensuring the team hits key milestones and deadlines
• Provide reports, analysis, and recommendations on marketing effectiveness of the website, email, social media, and all digital campaigns.

Requirements

• 5–7+ years in B2B marketing, including at least 3 years of hands-on HubSpot administration (not just use)
• Deep skill with HubSpot campaigns, email, workflows, lead scoring, lifecycle management, routing and reporting
• Experience setting up the marketing-to-sales handoff and reporting on the full funnel.
• Analytical mindset that can turn data into recommendations
• A sense of urgency and the ability to move fast. Given your history with Aaron, it’s worth keeping this explicit.
• Experience with Claude, ChatGPT, Google, LinkedIn and other online tools
• Effective communication skills; both verbal and written
• Self-motivated, team-oriented, responsible, and focused on driving results
• Self-directed and able to work independently in a remote work environment
• Conscientious regarding deadlines and a strong sense of urgency