Senior Marketing Manager, Technology

Responsibilities

• Lead marketing strategy and annual plans for a portfolio of technology association and user community clients, tying marketing goals to each client's membership, event, and revenue objectives.
• Serve as the senior marketing contact for client leadership. Bring recommendations, challenge assumptions with data, and translate client goals into clear, actionable plans.
• Oversee campaigns across email, social, web, SEO, content, and paid media that drive member acquisition and retention, conference registration, and sponsor and partner engagement.
• Own results for your portfolio. Set KPIs, track performance, report outcomes to clients and Innovatis leadership, and adjust quickly when something isn't working.
• Build and manage marketing budgets for your clients, including forecasting, tracking spend, and explaining financial tradeoffs to clients and internal stakeholders.
• Plan and balance workload across your team. Scope projects, estimate resources, clarify roles, flag risks early, and keep work on time and on budget.
• Manage and develop a handful of direct reports. Set SMART goals, give regular and specific feedback, hold career development conversations, and delegate meaningful work.
• Address performance issues promptly and fairly, and partner with HR and leadership when needed.
• Hold yourself and your team to Innovatis quality standards: accurate, error-free work that fits each client's brand and voice.
• Collaborate across the marketing department and with creative, events, IT, and client services teams. Share knowledge and help build a cooperative team culture.

Requirements

• Bachelor's degree in marketing, communications, public relations, or a related field, or equivalent experience.
• Minimum 6 years of progressive marketing experience, including at least 2 years directly managing and developing employees. Demonstrated experience leading marketing strategy, managing budgets, and delivering measurable results across multiple clients or complex marketing programs.
• Ability to travel up to 15% for client conferences, events, and meetings.
• Comfortable working a hybrid schedule with 3 days per week in our Nashville office.
• Experience marketing to technical or B2B audiences, experience with members of associations, user groups, or professional communities is a plus
• Proven ability to build and manage budgets, forecast spend, and explain financial decisions to clients and leadership.
• Track record of managing multiple clients or projects at once and keeping them on time and on budget.
• Strong critical thinking and sound business judgment, with the ability to act confidently in ambiguous situations.
• Flexible and steady under pressure. Able to balance competing priorities and personalities while keeping a positive, encouraging attitude.
• Takes ownership of outcomes and holds self and others accountable for high-quality work.

Preferred

• 8 or more years of relevant marketing experience, ideally within an agency, association management company, or organization serving technical or B2B audiences.
• Agency experience serving multiple clients at once.
• Experience with technology user groups, IT communities, or tech partner and sponsor programs.
• Experience marketing conferences and events, including registration and sponsorship campaigns.
• Hands-on experience with marketing automation, CRM, and other key marketing tools (HubSpot experience is a plus)
• Experience with SEO and content optimization, including video and webinar libraries.
• Experience using AI tools to improve marketing workflows and output.

Benefits

• Medical, dental & vision (plus medical plan perks like virtual care, nurse advocate, EAP, free access to Headspace, gym + wellness/beauty discounts, and alternative medicine discounts)
• UNUM voluntary benefits incl. short/long-term disability, AD&D, and additional coverage options
• Employer HSA contribution
• 401(k) with 5% match (Roth or Traditional) after 6 months
• PTO: generous upon start + unlimited PTO after 1 year; 10 paid company holidays
• Paid parental leave after 1 year: 12 weeks maternity / 4 weeks paternity
• Hybrid, flexible, and collaborative work environment
• Pre-tax commuter benefits (for public transit)
• Professional development stipend & support
• Company culture perks like frequent Lunch & Learns, quarterly social events, and holiday parties