Senior Marketing Manager, Teaching Institutes

Minneapolis, MN (Remote)

$126K/yr – $180K/yrSenior Level8+ years expFull time

Posted 2 months ago

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Job Summary

Own strategic marketing and cross-functional execution for orthopaedic academics, tailoring education, digital, and channel initiatives to residents and early career surgeons while aligning with sales and leadership to drive commercialization impact.

  • Market and customer insights: build deep US reconstruction market knowledge and competitive context to steer strategy.
  • Cross-functional ownership: partner with sales, medical education, and global teams to ensure aligned campaigns and launches.
  • Measurement and planning: own KPI framework, forecasting input, and quarterly planning to enable data-driven decisions.

Job Description

Responsibilities

  • Lead the development and execution of marketing strategies that support business and growth objectives within orthopaedic academic medical centers
  • Define and drive strategic marketing plans for residents, fellows and early career surgeons across promotions, medical education, digital marketing and channel readiness
  • Partner closely with sales leadership, ASC sales, sales training, medical education, global marketing and US leadership to deliver aligned and effective commercialization strategies
  • Develop deep insights into the US reconstruction market including trends, customer priorities and the competitive landscape
  • Build, track and optimize key performance indicators to measure the impact of strategic initiatives
  • Support monthly, quarterly and annual business planning processes, including forecasting in partnership with finance
  • Collaborate with sales teams to refine targeting, develop physician champions and gather field insights to inform marketing decisions
  • Partner with the US Fellowship Manager team to design and execute targeted engagement strategies
  • Oversee the development of compelling marketing materials and campaigns that clearly communicate our value proposition
  • Support commercial teams with technical product expertise in the field and at corporate offices to drive customer conversion and satisfaction
Smith+Nephew logo

Smith+Nephew

Smith+Nephew is a global medical technology company. We design and manufacture technology that takes the limits off living. We support healthcare professionals to return their patients to health and mobility, helping them to perform at their fullest potential.From our first employee and founder, T.J. Smith, to our team today, it’s our people who make Smith+Nephew a unique place.Yes, we love to innovate and develop exciting technologies, and we offer competitive salaries and progressive benefits. But it’s our culture - of Care, Collaboration and Courage - that really sets us apart.Through a spirit of ownership and can-do attitude, we work together to win..We’re a company of people who care about each other, about our customers and their patients, and about our communities. Together, we fulfill our shared purpose of Life Unlimited. Please note: not all products referred to may be approved for use or available in all markets.

Watford, England, GBR
19K employees (755 in marketing)