Senior Marketing Manager

Fort Worth, TX (On-site)

$75K/yr – $90K/yrSenior Level4+ years expFull time

Posted 2 weeks ago

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Job Summary

Own audience growth and content pipeline across social, newsletter, and video to build TWA’s digital footprint while turning data into next steps.

Growth ownership: lead a multi-channel audience strategy from concept to measurement and optimization.
Content & video: produce newsletter content and short-form video that translate activations into engaging stories.
Systems & analytics: keep calendars, workflows, and analytics feeding inbound strategy and platform learning.

Job Description

Own audience growth: build and lead a strategy for growing TWA's digital audience across paid and organic channels, from initial concept through measurement.
Expand our reach: plan campaigns that introduce TWA's work to new, relevant audiences while identifying where those audiences already spend time and how to engage them authentically.
Build the systems: stand up the lightweight systems, calendars, and workflows needed to keep strategy, content, and reporting connected.
Own newsletter content: write and produce TWA's newsletter, developing a voice and cadence that keeps our audience engaged and coming back.
Lead video production: shoot and edit video content for social and web, translating TWA's activations and culture into compelling short-form storytelling.
Plan the content calendar: develop and maintain a content calendar spanning social, newsletter, and web to keep output consistent and on-strategy.
Drive social strategy: set the strategy with the help of the Director for TWA's social presence, platform mix, voice, and content types.
Read the data: use platforms like Hootsuite and Rella to capture social and content analytics to understand what's resonating and continually refine the approach.
Spot what's next: stay ahead of emerging platforms, formats, and trends, and bring forward ideas for reaching audiences in new ways.
Report on growth: track and report on key growth metrics including audience growth, engagement, and newsletter performance. Use them to inform ongoing inbound strategy.
Stay connected to systems: maintain a working knowledge of the CRM and marketing automation tools that support inbound and audience data, even if day-to-day platform ownership sits elsewhere.

Tara Wilson Agency

Activations for sportswear and beauty brands.Our mission is to help leading sportswear and beauty brands create consumer experiences from ideation to execution. Our core values guide our client work and who we hire. We are professional, client-centric, collaborative, proactive, solution-focused and we never settle. We operate nationwide and are growing rapidly.

Founded in 2007

Fort Worth, Texas, USA

8 employees (5 in marketing)

www.tarawilson.com