Senior Marketing Manager at Sunflower Digital Media | Orlando, FL | $64K/yr – $77K/yr

Senior Marketing Manager

Orlando, FL (On-site)

$64K/yr – $77K/yrSenior LevelFull time

Posted 2 months ago

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Job Summary

Own multichannel marketing strategy and cross-functional go-to-market execution to drive growth, aligning product, content, and demand programs with measurable ROI.

Growth Ownership: Lead integrated campaigns across digital, social, print, and e-commerce to meet business goals.
Go-to-Market Collaboration: Align product, sales, and creative teams to launch new offerings with strong messaging and assets.

Job Description

Develop and implement integrated marketing strategies that align with business goals, focusing on multichannel marketing including digital, social media, print, and e-commerce platforms
Lead content marketing efforts by creating compelling copy, overseeing content calendars, and ensuring messaging consistency across all channels
Manage SEO initiatives to improve organic search rankings and increase website traffic using tools like Google Analytics and WordPress
Oversee advertising campaigns across platforms such as Facebook Advertising, Google AdWords, and other digital advertising sales channels
Utilize marketing automation tools to streamline campaigns, nurture leads, and optimize performance marketing efforts
Conduct market research to identify trends, customer needs, and competitive insights to inform strategic planning
Collaborate with product management teams to develop go-to-market strategies for new products or services
Monitor campaign performance metrics regularly, analyze data for insights, and adjust tactics to maximize ROI
Manage budgets effectively while coordinating creative assets using Adobe Creative Suite for impactful visual content
Foster team collaboration with cross-functional departments including sales, product development, and creative teams

Proven experience in digital marketing, performance marketing, and B2B marketing with a strong emphasis on multichannel campaigns
Expertise in SEO, social media marketing, content marketing, email marketing, and print advertising
Proficiency with Adobe Creative Suite (Photoshop, Illustrator), WordPress, HTML basics, Google Analytics, Google AdWords, Facebook Advertising tools and marketing automation platforms
Strong copywriting skills with the ability to craft persuasive messaging tailored to different audiences
Demonstrated success in managing advertising sales initiatives and developing effective sales strategies
Experience with e-commerce platforms and product management processes is highly desirable
Excellent research skills coupled with analytical thinking to interpret data insights for strategic decision-making
Ability to manage budgets efficiently while delivering measurable results in performance marketing campaigns
Strong leadership skills with the ability to motivate teams and coordinate multiple projects simultaneously