Senior Marketing Manager

Responsibilities

• Own an integrated marketing plan across events, content, and campaigns that generates qualified enterprise pipeline
• Partner with Sales and BDRs to align programs to target accounts and make sure marketing-sourced pipeline converts
• Track performance with clear attribution, reporting, and optimization of CAC and ROI
• Lead messaging and positioning that establishes Sprig as the modern, AI-native alternative to Qualtrics and legacy survey tools, and keep it consistent across the website, events, content, and sales collateral
• Partner with Product on launches, and build sales enablement materials such as one-pagers, decks, and competitive battlecards
• Manage and develop the Marketing Associate (campaigns and content), the Marketing Events Lead (field events, conferences, and Sprig-hosted experiences): set priorities, coach, give regular feedback, and support career growth
• Direct and coordinate our Research Partners: plan thought leadership, speaking, and dinner and roundtable appearances, and make sure their work supports pipeline goals
• Set operating rhythms across the team, including the editorial calendar, event calendar, and weekly priorities
• Manage the marketing budget and keep spend aligned to revenue targets
• Oversee our event portfolio, including executive dinners, regional events, conferences, and flagship experiences like the Sprig Experience Research Summit

Requirements

• 5-7+ years of B2B SaaS marketing experience, ideally selling into enterprise
• 1-2+ years of experience managing, mentoring, or leading others, with a hands-on, player-coach approach
• Experience across field or event marketing, content, and demand generation, and a track record of turning programs into pipeline
• Strong project management skills and the ability to juggle multiple programs, deadlines, and stakeholders
• Comfortable working with data to measure what’s working and adjust quickly
• Excellent communication and cross-functional collaboration skills, including with Sales
• A hands-on operator who thrives in a fast-moving, high-growth startup
• AI-forward: curious about using AI tools to move faster and do better work
• Ability to travel up to 10%
• Bonus: experience marketing to Product, UX, Design, or Research buyers; community-driven or practitioner marketing; Series A-D experience

Preferred

• experience marketing to Product, UX, Design, or Research buyers; community-driven or practitioner marketing; Series A-D experience

Benefits

• Competitive Salary
• Competitive Employee Equity
• 401K Program
• Medical, Dental, and Vision Benefits
• FSA/HSA Benefits
• $175/month Commuter Benefit
• Additional Wellbeing Benefits
• Flexible Paid Time Off
• Paid Parental Leave
• Professional Development Stipend