Senior Marketing Manager

Responsibilities

• Own integrated marketing strategy for a portfolio of client accounts, from business and attendance objectives through audience, positioning, channel mix, budget, execution, and measurement.
• Develop launch-to-event, multichannel marketing plans across email/CRM, paid media, website, organic social, content, and other audience touchpoints.
• Build campaign calendars, briefs, messaging frameworks, test plans, and measurement approaches with clear KPIs tied to attendance, registration, membership, engagement, or revenue goals.
• Define target audiences and segmentation using first-party data, research, historical behavior, and client insight.
• Recommend where to invest - which audiences, channels, messages, and tactics will drive the most impact, what to test, and what to stop doing.
• Serve as a senior marketing advisor to clients and account teams, leading planning and performance conversations and presenting recommendations with a clear point of view.
• Translate audience insight into practical marketing decisions, partnering with research, content, creative, event strategy, and account teams.
• Bring new ideas, tools, and approaches to the work and help build repeatable systems and templates that make the team smarter and more efficient.
• Direct and execute integrated client campaigns end to end, without day-to-day oversight; step into the work yourself when needed.
• Use registration pacing, funnel performance, historical trends, and campaign results to identify risk and opportunity, then pivot messaging, targeting, channel mix, timing, or spend.

Requirements

• Bachelor's degree or equivalent professional experience.
• 7-10 years of experience in integrated marketing strategy and execution, with meaningful experience marketing B2B events, conferences, trade shows, or similarly deadline-driven offerings.
• A proven track record of independently owning multichannel marketing strategies and measurable outcomes, not just executing individual tactics.
• Experience using audience research, first-party data, personas, segmentation, and/or customer behavior to inform strategy.
• Strong analytical skills: able to interpret registration and campaign performance across channels, explain the "why" behind the numbers, and make a recommendation. Comfortable with Google Analytics and Excel charts and pivot tables.
• Strong messaging and writing judgment. Able to draft and edit copy across email, social, web, and ads and give useful feedback to writers and creatives.
• Experience managing multiple clients or complex stakeholder groups with competing priorities, budgets, and deadlines.
• Strong client presence and communication skills, including leading planning conversations and presenting recommendations to senior stakeholders.
• Fluency with email/CRM platforms such as HubSpot, Constant Contact, or Mailchimp, plus working knowledge of organic social and website/CMS workflows.
• Experience planning, evaluating, and optimizing paid media across platforms such as Google, LinkedIn, and Meta. Comfortable directing media partners and working in-platform when needed.

Preferred

• Agency, association, nonprofit, professional services, or events industry experience.
• Experience with event registration data, registration pacing/forecasting, lifecycle marketing, or conversion optimization.
• Experience contributing to new business pitches, scopes, or strategic marketing frameworks.
• Experience mentoring coordinators or junior marketers. This role has no direct reports at hire, but leadership and future people management are expected as the team grows.
• Familiarity with SharePoint, Figma, Teamwork, and other collaboration/project management tools.