Responsibilities

• Develop and evolve brand positioning, identity, and storytelling that differentiates our restaurants in a competitive market.
• Translate business goals into brand strategies that resonate with diverse audiences and communities.
• Partner with executive leadership to align brand initiatives with company growth objectives.
• Design and execute integrated marketing plans for restaurant openings, seasonal promotions, menu launches, and high-impact brand campaigns.
• Ensure consistency and cohesion across digital, social, PR, print, partnerships, and in-restaurant activations.
• Lead creative development and content strategy, ensuring brand voice is authentic, engaging, and aligned with guest expectations.
• Strong background in social media management and be comfortable developing content calendars, managing day-to-day posting, monitoring engagement, and identifying opportunities to grow brand visibility. Understanding programs such as Later, Hey Orca, or similar.
• Strong working knowledge of key restaurant platforms, including OpenTable, Resy, Yelp, Uber Eats, and other third-party systems, with the ability to optimize listings, update content, monitor performance, track revenue impact, and identify opportunities to drive reservations, delivery orders, and overall guest engagement.
• Oversee digital strategy including website, SEO, paid media, CRM/email, and loyalty program engagement.
• Build and grow an active social media community through dynamic content and guest-driven storytelling.
• Leverage analytics to refine audience targeting, conversion strategies, and personalized guest engagement.
• Proficiency in email marketing, segmentation, SMS marketing through Toast, SevenRooms or similar.
• Strong understanding of how to market private events, weddings, corporate events, social gatherings, holiday parties, and large group dining experiences.
• Ability to create marketing campaigns that drive private event inquiries, qualified leads, and booked revenue.
• Understanding of lead generation and conversion tracking, including inquiry forms, Tripleseat, Delphi or similar event platforms, website traffic, paid media performance, and booked event revenue.
• Ability to create clear, sales-driven messaging that encourages guests and planners to inquire, schedule a tour, or book an event.
• Manage and guide the Loyalty Marketing Specialist, providing clear direction on campaign priorities, reporting needs, program updates, and day-to-day execution.
• Lead the development of loyalty marketing strategies across email, SMS, in-restaurant promotion, digital campaigns, and guest engagement initiatives.
• Review loyalty program performance regularly, including member growth, active users, redemption rates, visit frequency, check average, lapsed members, and loyalty-driven revenue.
• Identify opportunities to improve program structure, guest benefits, sign-up growth, reward usage, and overall member engagement.

Requirements

• Bachelor's degree in marketing, Communications, Business, or related field; MBA preferred.
• 3 years of agency experience, preferably in hospitality/ restaurants.
• 7-10 years of progressive brand/marketing experience, with at least 3 years in a senior leadership role.
• Restaurant, hotel / hospitality industry experience strongly preferred.
• Proven ability to build and execute brand strategies and multi-channel marketing campaigns.
• Must be able to work nights & weekends.
• Strong expertise in digital, social, CRM, and loyalty program marketing.
• Excellent communication, leadership, and project management skills.
• Highly creative thinker with strong business acumen and analytical mindset.
• Track record of driving measurable results in guest engagement, brand loyalty, and sales performance.

Benefits

• Competitive salary in the range of $100,000 - $120,000 annually depending on experience
• Benefits including vacation pay, medical, dental and vision insurance
• Lifestyle Spending Account, this benefit supports you and your family in numerous ways such as through gym memberships, child care, groceries, student loans & more!
• Company dining package with allotted spending amount each month
• Variety of Supplemental Benefit Plans for life's unknowns
• 401k with annual employer match after 12 months
• Employer paid life Insurance throughout the length of employment
• Paid/Floating holidays for 5 major holidays
• Education Assistance Program (EdAP) for hospitality related education growth
• Employee Assistance Program (EAP) to assist with work life balance
• Management Referral Program with up to a $4,000 payout for qualifying management positions