Responsibilities

• Own the marketing strategy and execution for Parata’s vial automation (Max) and inventory management (RapidRx, Beacon) solutions.
• Develop compelling value propositions, messaging, and collateral for each product group.
• Lead product launches, commercialization, and sustaining activities.
• Design and drive omnichannel campaigns to generate high-quality leads and support sales teams.
• Partner with sales, product management, and marketing operations to align activities with business goals.
• Support participation in tradeshows, customer events, and executive briefings, such as high-profile product demonstrations
• Ensure tailored marketing approaches for retail, long term care, Health Systems, National Accounts, and other segments.
• Gather and analyze customer insights to refine strategies and address unmet needs.
• Track and report on key metrics: MQLs, SQLs, contracts closed, campaign ROI, and customer engagement.
• Drive continuous improvement through KPI tracking and analytics.
• Develop and execute service marketing initiatives to enhance customer satisfaction and retention.
• Collaborate with service teams to communicate our value propositions and investments throughout the product lifecycle.

Requirements

• Bachelor’s degree in business, marketing, communications, or related field (Masters degree preferred)
• 6+ years of marketing experience, preferably in pharmacy automation, medical device, or capital goods industry
• Proven record of high performance in product marketing, launches, and lifecycle management
• Experience with CRM systems, marketing automation platforms, and analytics tools (Salesforce, Power BI)
• Strong written and verbal communication skills
• Experience in digital marketing, tradeshow strategy, and planning
• Ability to manage multiple projects in a fast-paced environment
• Willingness to travel up to 20% (domestic tradeshows, customer events, team meetings)

Preferred

• Experience in tailored marketing approaches (retail, long term care, Health Systems, National Accounts, and other segments)
• Service and product marketing experience