Responsibilities

• Integrated Marketing & Revenue Accountability
• Translate revenue targets into actionable marketing plans that drive ticket sales and audience growth.
• Lead strategy and execution across multi-channel campaigns (digital + traditional) from concept through completion for concerts, presentations, and education initiatives for all media channels (direct marketing, digital, traditional broadcast, outdoor, video, etc.).
• Manage multiple concurrent campaigns while maintaining strong creative quality and staying within budget.
• Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments. Test and optimize segmentation strategies to improve click-through, conversion, and ticket sales.
• Develop and execute digital-first media plans while managing traditional channels as appropriate, including direct mail, radio, print, and out-of-home.
• Oversee in-house media planning and buying, including negotiations, placements, schedules, and budget optimization. Allocate budgets strategically to maximize ROI across digital and traditional channels.
• Monitor campaign performance and make proactive adjustments to messaging, segmentation, media mix, and timing to meet or exceed revenue and engagement targets.
• Manage external vendors to develop, execute, and evaluate digital campaigns that align with audience segments, revenue goals, and season objectives. Ensure digital campaigns are integrated with broader marketing and communications efforts, including social media and communications.
• Partner with communications, email, and web teams to ensure integration and execution of marketing plans.
• With Marketing Project Manager, propose marketing expense budgets and oversee expense forecasting.
• Develop partnership-driven campaigns that expand reach, reduce acquisition costs, and generate incremental revenue. Ensure campaigns reflect community relevance, accessibility, and inclusivity.
• Partner with Director of Marketing and Director of Ticketing and Customer Care to deploy promotional strategies, optimize offers, and support revenue pacing goals.
• Creative & Content Leadership
• Write and edit high-quality copy for all channels, including direct mail, digital ads, email campaigns, and website content.
• Develop creative briefs and collaborate with Publications Manager to guide creative direction to designers, agencies, and internal teams.
• Ensure cohesive brand voice across digital and traditional campaigns.
• Translate artistic and educational content into accessible, audience-centered digital storytelling.
• Analytics, Optimization, & Learning
• Track performance of marketing campaigns across revenue, sales, engagement, and audience metrics. Analyze data to understand channel effectiveness, cost-per-acquisition, and conversion rates. Report outcomes, insights, and recommendations to the Director of Marketing and senior leadership to inform future digital and integrated campaign strategies.