Senior Marketing Manager, Paid Media

Responsibilities

• Growth Strategy & Audience Development: Defines and operationalizes a full-funnel growth strategy to drive audience acquisition, conversion, and continued engagement.
• Growth Strategy & Audience Development: Champions audience growth initiatives across the institution to drive visitation, admissions revenue, and prime our audience for membership.
• Growth Strategy & Audience Development: Aligns cross-functional stakeholders around shared growth objectives and priorities.
• Growth Strategy & Audience Development: Identifies and scales opportunities to improve data capture, audience insights, and personalization capabilities.
• Growth Strategy & Audience Development: Builds and maintains an audience growth roadmap aligned to institutional goals, incorporating experimentation across audiences, channels, and experiences.
• Growth Strategy & Audience Development: Continuously tests and evaluates new platforms, channels, and growth tactics to drive innovation and performance.
• Paid Media Strategy & Planning: Leads end-to-end paid media and partnership strategy across digital and offline channels (Meta, Google/YouTube, OOH, print, influencers, partnerships, and emerging platforms).
• Paid Media Strategy & Planning: Translates audience growth strategy into channel plans, targeting approaches, and investment priorities.
• Paid Media Strategy & Planning: Optimizes media and partnership mix to drive both visitation and revenue while supporting long-term brand growth.
• Paid Media Strategy & Planning: Leads annual and campaign-level planning, including budget allocation, forecasting, and scenario modeling.

Requirements

• Bachelor’s degree and five to seven years of experience in paid media strategy and execution across digital and offline channels.
• Proven track record managing multi-channel campaigns with measurable business impact.
• Deep understanding of media planning, buying, optimization, and measurement frameworks.
• Experience managing vendors and external partners with strong negotiation skills.
• Strong analytical mindset with the ability to translate data into strategic recommendations.
• Experience working cross-functionally in complex organizations.
• Ability to connect audience insights, media strategy, and business outcomes.
• Brings structure, clarity, and efficiency to campaign execution.
• Clear, concise, and effective in presenting to senior stakeholders.