Responsibilities

• Lead, train, coach, and develop Brand Ambassadors throughout the Central PA territory.
• Oversee day-to-day execution and performance across Retail, Events, and RSVP Dinner programs.
• Maintain a consistent field presence through regular visits to retail locations, events, and other marketing programs.
• Coach Brand Ambassadors in the field to improve customer engagement, appointment generation, and overall performance.
• Manage scheduling, attendance, staffing levels, and field coverage throughout the territory.
• Track and review key performance indicators including appointments, issued leads, hours, conversion rates, production pace, and marketing cost.
• Use performance data and field observations to identify opportunities for improvement and increase overall production.
• Ensure events and marketing locations are properly staffed, equipped, branded, and prepared for successful execution.
• Recruit, interview, onboard, train, and develop Brand Ambassadors to maintain appropriate staffing levels and support continued growth.
• Maintain strong relationships with retail partners, event organizers, venues, and community partners.

Requirements

• 5 years previous leadership or management experience in marketing, sales, customer service, lead generation, or a related field.
• Experience in event marketing, retail marketing, field marketing, experiential marketing, canvassing, or face-to-face lead generation preferred.
• Proven ability to lead, coach, develop, and hold team members accountable.
• Strong organizational and time management skills with the ability to manage multiple locations, programs, and priorities.
• Comfortable working with KPIs, performance reports, and production data.
• Excellent written and verbal communication skills.
• Strong relationship-building and interpersonal skills.
• Ability to work effectively with employees, business partners, vendors, and leadership.
• Ability to identify problems, make decisions, and adapt quickly in a fast-paced field environment.
• Proficient with Microsoft Office and comfortable learning company scheduling, reporting, and CRM systems.

Benefits

• Health, vision, and dental insurance.
• Life insurance.
• 401(k) with company match.
• Health Savings Account.
• Paid time off and paid holidays.
• Employee product discounts.
• Additional company-sponsored insurance and benefit options.