Responsibilities

• Lead & Demand Generation / Go-to-Market Strategy: Develop and execute comprehensive lead and demand generation strategies to fill and accelerate the sales pipeline.
• Design and implement data-driven go-to-market strategies for new product introductions and market expansions, ensuring optimal market penetration and customer acquisition.
• Create compelling sales collateral, promotional materials, and other marketing assets specifically designed to support sales and business development efforts in converting leads and driving demand.
• Serve as key internal knowledge expert on marketing.
• Collaborate closely with sales and business development teams to ensure marketing efforts directly align with sales targets, and market trends, focusing on lead qualification and nurturing.
• Create marketing strategies that enhance the customer journey from awareness to purchase and retention, ensuring a seamless experience with clear touchpoints for lead capture and progression.
• Analyze market trends, customer behavior, and sales data. Implement KPIs to track the effectiveness of demand generation initiatives and ROI.
• Brand Management: Lead on day-to-day marketing activities, including developing and executing marketing strategies to drive brand awareness and customer engagement, supporting top-of-funnel demand generation.
• Collaborate with internal teams to ensure brand consistency across all communication channels, reinforcing brand credibility for lead nurturing.
• Social Media, Website And Online Presence: Oversee the company’s digital marketing initiatives, including generating social media, email marketing, and website optimization, with a primary focus on driving qualified online traffic and improving conversion rates for lead capture.

Requirements

• At least 10 years of experience in the automotive industries or energy storage systems.
• Strong experience in supporting corporate events, trade shows or conferences and/or experiential marketing activations.
• Ability to do some graphic design and photo/video editing.
• Strong operational skills, with the ability to coordinate and motivate engagement from cross-functional teams.
• Have excellent written and verbal communication skills with a keen eye for detail, along with the ability to translate highly technical information for a general or non-expert audience.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Strong analytical and problem-solving skills, with a data-driven and results-oriented approach.
• Startup experience preferred.
• Experience in coordinating with external PR firms and managing media relations