Responsibilities

• Leadership of media planning, evaluation and auditin g :
• Working in partnership with Category heads to deliver best communications, creative and placement in brand, category, industry and needs-based journeys.
• Key manager of the media agency to reach the right audience through a variety of digital and traditional media channels, employ new ways of advertising in the purchase journey.
• Overall control of the media plans ensuring that key dates are met, supporting Category managers to deliver campaigns on time and driving full value of our media investment.
• Management of media agency to produce meaningful post campaign analysis and improve the value of our advertising through relentless testing, targeting and refining plans.
• Review of media agency performance and setting KPIs to ensure we continually achieve and exceed targets while maintaining a positive return on our investment.
• Brief owner to the media agency who will manage and execute the creation of highly impactful marketing assets and innovative campaigns to drive growth in each category, while managing cross-functional relationships internally and externally.
• Build relationship with Global team to collaborate on reporting and new initiatives and assist in the implementation of those programs to apply learnings that will influence decisions and assist overall marketing goals.
• Ability to influence and drive change across the organization and lead media planning and performance presentations.
• Act as a consultative resource and subject matter expert to the Category teams for all content creation that supports marketing activities. Provide direction, conceptual and creative input into the media strategy, working closely with creative teams.

Requirements

• Minimum of 10 years of related experience with a Bachelor’s degree or equivalent experience which includes digital experience with a major brand media experience or digital agency and directly managing a team in a Senior level position.
• Advanced knowledge/ proficiency in Microsoft Excel, Word, PowerPoint and Outlook required.
• Experience working with a major Web analytics and reporting tool.
• Must have experience working with a transactional website, marketing products and services online for a consumer brand.
• Proven expertise in paid media, including design, implementation and optimization of campaigns
• Strong understanding of how creative assets influence the purchase journey
• Excellent understanding of web technologies and concepts; search engines, landing page design and optimization, tools and trends.
• This position requires strong consumer media experience, leadership and analytical skills.
• Ability to understand the Dyson brand and uphold its integrity.
• Strong communication and presentation skills.

Preferred

• Experience working with major retailers in an e-commerce environment preferred.

Benefits

• 401K with up to a 4% match
• Company paid Life Insurance and AD&D
• Flexible Savings Account (FSA) and Health Savings Account (HSA)
• Competitive Paid Time Off Benefits including Separate Holiday, Sick, and Vacation Time
• Pre-tax Commuter Benefits (applicable areas only)
• Generous Child Care Leave Program
• Wellness Program
• Employee Assistance Program
• Dyson Product Discounts
• Multi-Level Healthcare Coverage Options