Responsibilities

• Serves as the discipline leader for marketing and partners closely with other topline disciplines (Sales and Revenue Management) to develop overarching cross-cutting strategies.
• Responsible for creating a comprehensive marketing strategy that aligns with the hotel(s) goals and positioning.
• Develops and oversees implementation of marketing strategies designed to drive topline revenue and achieve RevPar/share-of-wallet goals.
• Manages all internal and external communication and owns digital presence, including by not limited to property website, third party channels and social media while maintaining brand integrity.
• Identifies incremental marketing opportunities ranging from partnerships, third-party cites and CVBs.
• Expertly articulates campaign performance regularly to General Manager(s), Sales and Revenue Management leaders and Hotel Ownership.
• May oversee Marketing Coordinator for execution of identified tactics.
• Marketing Strategy: Develops overarching marketing strategy from marketing plans to overall hotel marketing budgets for hotel(s) they support to align with business priorities, in consultation with General Manager(s).
• Actively participates in reoccurring Sales Strategy Meetings to articulate the most up to date marketing strategy and implementation details.
• Reconciles marketing plan monthly with accruals, forecast in conjunction with Director of Finance.