Responsibilities

• Develop, lead and help execute 360 strategic marketing plans to drive overall brand goals
• Lead development of marketing campaigns collaborating closely with cross functional corporate teams – paid media, creative, influencer, events, social – and store teams to ensure timelines are met and that there is close upfront alignment and clear R&Rs.
• Maintain a strong understanding of what’s going on in culture, the category and in our consumers lives to ensure powerful, consumer centric marketing campaigns and storytelling
• Own Lip Lab marketing budget & budget planning
• Manage PR agency relationship and support of initiatives that ladder up to brand goals.
• Plan and execute flawless new store opening events (6-8 per year), leveraging social media, influencers and on-site activations, to create a buzz and generate excitement. You will also collaborate on post-launch social and influencer strategies to foster customer engagement, brand loyalty and ultimately lead to each store’s success.
• Oversee the content planning process with cross-functional teams, ensuring seamless execution across website, operations, and store teams.
• Lead monthly marketing reporting efforts and hindsight to creative along with how results will transform future plans.
• Proficient in PowerPoint, must be able to create compelling presentations to support various business needs