Senior Marketing Manager - Hotel Cleveland, Autograph Collection

Responsibilities

• Leadership & Strategy:
• Lead, mentor and support Marketing Curators, providing strategic direction and ensure that all marketing channels are cohesive and adhere to an omni-channel marketing approach.
• Foster collaboration between marketing, sales, operations, and F&B teams to ensure alignment on marketing initiatives and timely deliverables.
• Develop and execute comprehensive marketing plans tailored to the needs of each property while aligning with corporate marketing goals.
• Regularly review marketing strategies, assessing performance, identifying opportunities, and implementing innovative solutions to enhance guest engagement and revenue.
• Manage marketing budget and resources effectively, ensuring maximum efficiency and effectiveness in all marketing activities.
• Collaborate with sales, operations, and other departments to align marketing efforts with overall business goals.
• Apply effective project management skills and processes to stay organized and on track with marketing tasks, timelines, and deliverables.
• Report on overall marketing efforts routinely.
• Lead property marketing meetings routinely.

Requirements

• 3-5 years in Communications, Marketing, Public Relations, or other field related experience.
• Computer literate, comfortable with applications such as Outlook, Microsoft software, and design tools (such as Canva and Adobe applications).
• 1-2 years in paid advertising experience.
• 1-2 years in working with external partners.
• Understands social media KPIs and application to overall strategy.
• Displays knowledge and understanding of social media platforms relevant for industry, such as Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, etc.
• Has creative eye for capturing quality photography/videos and ability to make minor edits.
• Perform job functions with attention to detail, speed, and accuracy, and can pick up new tools quickly.
• Maintains exceptional communications skills that effectively communicates information and ideas through verbal, written, and visual format.
• Takes ideas and sees them through. Follows directions thoroughly, multitasks well and practices superior time management.

Preferred

• Desirable:
• Previous experience of managing business social media profiles.
• Previous experience in the hospitality industry.
• Previous experience in public relations.
• Knowledge of online marketing and good understanding of major marketing channels.
• Previous experience with social media software such as Facebook Business Manager other social media dashboards.