Senior Marketing Manager

Responsibilities

• The Senior Marketing Manager – Ancillary & Activations is responsible for developing and executing innovative, revenue-driven marketing strategies that elevate awareness, visibility, and profitability across The Peak Phoenix’s ancillary experiences, including spa, food and beverage outlets, waterpark, and resort programming.
• Position Overview
• The Senior Marketing Manager – Ancillary & Activations will lead strategic marketing campaigns, experiential activations, local partnerships, and promotional initiatives designed to attract resort guests and local audiences, increase engagement, and drive incremental revenue. Working collaboratively with resort operations, sales, revenue management, and external partners, this position will create compelling experiences that strengthen the resort’s market positioning and establish The Peak as a premier destination for dining, wellness, recreation, and entertainment.
• Food & Beverage & Spa Marketing
• Lead marketing strategy, campaign planning, and execution for all F&B outlets: The Living Room, The Peak Canteen, The Peak Pool Bar, The Pantry and the highly anticipated opening of Emberance.
• Develop and execute integrated launch campaigns for Emberance, building pre-opening buzz, waitlist strategies, and press-worthy grand opening moments.
• Create and manage seasonal promotions, happy hour campaigns, special events, and programming activations that drive local traffic and repeat visits.
• Build a loyal local following through targeted outreach, influencer partnerships, community events, and neighborhood-level storytelling.
• Collaborate with outlet managers, promoters and chefs to develop compelling content around menu launches, chef specials, and seasonal ingredients.
• Oversee reservation-driving initiatives across platforms (OpenTable, Resy, etc.) and coordinate with operations to maximize covers during key dayparts.

Requirements

• 3+ years of progressive marketing experience in hospitality, or restaurant environments; combined hotel/F&B experience strongly preferred.
• Demonstrated success launching or marketing food and beverage concepts—from casual dining to upscale experiential brands.
• Strong command of digital marketing channels: paid social, display advertising and email marketing.
• Proficiency in social media content creation and platform management across Instagram and Facebook.
• Experience with Canva or other creative/design applications; ability to produce polished, on-brand materials.
• Working knowledge of CMS platforms, email marketing tools, and CRM/GMS systems.
• Analytical mindset with the ability to interpret campaign data, generate insights, and optimize performance.
• Exceptional written and verbal communication skills; strong copywriting ability with an ear for voice and tone.
• Bachelor's degree in Marketing, Communications, Business, or a related field preferred.
• Creative, proactive, and highly organized with the ability to manage multiple projects and deadlines simultaneously.