Own end-to-end trade marketing for Henry Holt imprint, managing 20-30 titles annually, budgets, vendor relations, and cross-functional partnerships to drive reader buzz and sales.

• Campaign Management: Develop and execute campaigns from briefs to final assets across authors, coordinating with editors, sales, and central teams to drive awareness and preorders.
• Content & Channels: Drive content strategy for the newsletter, influencer program, and social platforms; create, schedule, and publish promotional content with author channel guidance.
• Performance & Operations: Track budgets and report on sales and early buzz to identify seasonal opportunities; maintain imprint catalogs and mentor junior staff.