Marketing Assistant
BAGGU
USA (Remote)
In-houseFull-timeIntern/new grad1+ years exp.
7 hrs ago
Senior Marketing Manager
New York City, NY
$86K/yr – $91K/yrSenior Level5+ years exp
Posted 1 month ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own end-to-end trade marketing for Henry Holt imprint, focusing on 20 to 30 titles annually with tight budgets and cross-functional collaboration to lift reader buzz and sales.
- Campaign Execution: Build and run campaigns from brief to asset delivery across authors, editors, sales, and central teams.
- Content & Channel Leadership: Shape content for newsletters, influencer programs, and social, then publish with author channel support.
- Performance & Operations: Monitor budgets, track early buzz and sales, report seasonal opportunities, and mentor junior staff.
Job Description
Own end-to-end trade marketing for Henry Holt imprint, managing 20-30 titles annually, budgets, vendor relations, and cross-functional partnerships to drive reader buzz and sales.
- Campaign Management: Develop and execute campaigns from briefs to final assets across authors, coordinating with editors, sales, and central teams to drive awareness and preorders.
- Content & Channels: Drive content strategy for the newsletter, influencer program, and social platforms; create, schedule, and publish promotional content with author channel guidance.
- Performance & Operations: Track budgets and report on sales and early buzz to identify seasonal opportunities; maintain imprint catalogs and mentor junior staff.
