Senior Marketing Manager

Responsibilities

• Build the lead flow model required to support bookings goals, including how many leads and qualified opportunities Guidant needs and how far in advance they must be created.
• Create and manage integrated campaigns across email, paid media, social, events, conferences and trade shows, webinars, outbound BDR programs, SEO, and targeted accounts.
• Own the marketing calendar, campaign priorities, annual marketing plan, and budget.
• Oversee HubSpot implementation and operate HubSpot as Guidant's top-of-funnel platform for campaigns, lead scoring, qualification, workflows, attribution, and reporting.
• Build dashboards that show pipeline generated by source, funnel conversion, cost per qualified opportunity, campaign ROI, and pipeline coverage one and two quarters forward.
• Use qualitative market research with customers, prospects, salespeople, and technical experts to improve positioning, content, offers, and campaigns.
• Manage agencies, contractors, paid media partners, content resources, data vendors, and other outside resources for quality, cost, timing, and results.
• Support Guidant's M&A strategy by helping integrate acquired companies into Guidant's marketing systems, processes, brand, and cross-sell programs.

Requirements

• 5 or more years of progressive B2B marketing experience, with a record of increasing responsibility and strong business results.
• Demonstrated success personally building and executing demand generation programs that create qualified opportunities and pipeline.
• Strong hands-on experience with HubSpot or a comparable marketing automation platform, with enough technical understanding to build workflows, reporting, and campaigns and manage outside implementation resources.
• A strong marketing foundation across segmentation, positioning, customer acquisition, qualitative market research, content, SEO, paid media, social, email, events, and account-based marketing.
• Comfort working with data, funnel metrics, attribution, campaign measurement, budgets, and reporting that connects marketing investment to pipeline and revenue.
• The judgment and communication skills to work effectively with sales, operations, technical experts, outside partners, and senior leadership.