Senior Marketing Manager

Responsibilities

• Lead and manage client marketing programs from strategy through execution, reporting, and optimization, ensuring alignment with business and campaign objectives.
• Develop integrated marketing strategies across owned, earned, and paid channels to drive engagement, awareness, and measurable outcomes.
• Oversee content development and brand management, ensuring all deliverables align with client brand standards and receive appropriate internal approvals prior to delivery.
• Translate client goals into actionable marketing plans, ensuring clarity of execution across cross-functional teams and stakeholders.
• Conduct market research and competitive analysis to inform campaign strategy and identify emerging trends and opportunities.
• Analyze campaign performance, event registration trends, and audience data to generate insights and optimize future marketing initiatives.
• Collaborate cross-functionally with internal teams, vendors, and client stakeholders to ensure consistent messaging and seamless execution across all channels.
• Manage complex, multi-workstream project timelines, budgets, and deliverables using tools such as Monday.com and Excel.
• Serve as the primary client-facing lead for assigned accounts, managing communication, expectations, and strategic updates.
• Track and submit monthly Proof of Execution (POE) documentation in compliance with organizational reporting requirements.

Requirements

• Demonstrated ability to translate marketing goals into actionable and measurable marketing strategies.
• Deep understanding of integrated marketing communications across owned, earned, and paid media.
• Exceptional project management and organizational skills, with the ability to manage multiple priorities in a fast-paced environment.
• Excellent written and verbal communication skills, with confidence presenting to internal and client audiences.
• Strong collaboration and stakeholder management skills, with the ability to work effectively across internal teams, vendors, and clients.
• Proficiency in Microsoft Teams, Monday.com, and Microsoft 365 applications (PowerPoint, Word, Excel, Planner, OneNote).
• Analytical and detail-oriented, with a commitment to data-driven insights and high-quality deliverables.