Responsibilities

• Lead the development and execution of comprehensive marketing, branding, and business growth strategies aligned with organizational objectives and market positioning.
• Oversee digital marketing initiatives, including social media, paid advertising, CRM platforms, lead generation, campaign analytics, and ROI optimization.
• Direct and mentor multidisciplinary teams while ensuring operational efficiency, accountability, high performance, and continuous professional development.
• Establish KPIs, monitor departmental performance, prepare executive reports, and implement process improvements to maximize productivity and service quality.
• Collaborate cross-functionally with Sales, Executive Leadership, Operations, and external partners to support organizational growth and customer satisfaction initiatives.
• Manage marketing operations, communication strategies, corporate presentations, vendor relationships, special projects, events, and representation at strategic meetings or conventions.
• Ensure compliance with company policies, brand standards, labor regulations, and HR best practices, including employee coaching, performance management, conflict resolution, and workforce development.