Senior Marketing Manager - Fellows

Responsibilities

• Community & Social Engagement: Own Fellow community management and social engagement to keep Fellows supported, heard, and connected to Handshake
• Crisis Communication: Lead crisis communication and negative-sentiment response to protect Fellow trust when issues surface
• Fellow Programs: Design and run programs such as the STAR Fellows program, the Fellow referral program, and a Fellow advisory board to turn Fellows into advocates for Handshake
• Engagement & Retention: Develop creative ideas to increase Fellow engagement and retention, and track what moves them
• Content & Email: Write content and email communications to give Fellows clear, consistent updates in a voice they trust
• AI Team Partnership: Partner closely with the AI team to keep Fellow messaging accurate and grounded in what Fellows need

Requirements

• Experience in consumer-facing or community-driven marketing
• Experience engaging and growing an online community
• Creative approach to designing programs that turn users into advocates
• Consumer-facing writing and marketing instincts, including content and email
• Sound judgment handling negative sentiment and crisis communications
• Strong communication and collaboration skills across teams
• Excitement for Handshake's mission and the AI economy

Preferred

• Product marketing experience, including messaging and positioning
• B2C or marketplace experience, such as social media, ecommerce, or community platforms like Reddit, Discord, or Facebook Groups, or gig, creator, or expert-network communities
• Interest in AI and the people who train and evaluate it

Benefits

• Ownership: Equity in a fast-growing company
• Financial Wellness: 401(k) match, competitive compensation, financial coaching
• Family Support: Paid parental leave, fertility benefits, parental coaching
• Wellbeing: Medical, dental, and vision, mental health support, $500 wellness stipend
• Growth: $2,000 learning stipend, ongoing development
• Remote & Office: Internet, commuting, and free lunch/gym in our SF office
• Time Off: Flexible PTO, 15 holidays + 2 flex days
• Connection: Team outings & referral bonuses