Responsibilities

• You will partner closely with a wide network of cross-function internal partners and business stakeholders to support the business’ growth and retention objectives
• Conceptualize and execute multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
• Craft compelling stories and journeys using data to demonstrate to Plan Sponsor clients and their employees how these products can contribute to their company’s goals and employee’s satisfaction
• Identify, analyze, and report on success metrics and quickly pivot based on results
• Partner with sales and relationship management teams to craft collateral that best position these products to clients and prospects
• Partner with our digital channel, performance marketing and web teams to design, test and evolve creative lead gen and lead nurturing tactics
• Working in partnership with the creative team, develop a holistic, overarching creative brief that captures the insights, competitive advantage and single-minded idea that provides direction to the creative team to meet objectives for advertising and other public facing communications
• Understand and apply legal/fiduciary standards and pending regulatory and legislative considerations that may impact business objectives, while monitoring the competitive market and ever-changing financial environment and outlook
• Support primary business area efforts while also having the ability to flex effort, as needed

Requirements

• 7 years of successfully developing and driving multiple B2B marketing initiatives and campaigns with large cross-functional teams
• Bachelor’s degree
• Strong project management skills and ability to work independently to advance projects across multiple platforms, channels, and partner organizations
• Outstanding relationship-building skills with business area, marketing, sales, and relationship management stakeholders
• A digital-first, data-driven approach, with the ability to analyze data and performance metrics and identify trends, insights, and areas of improvement to inform marketing strategy

Preferred

• advanced degree preferred