Senior Marketing Manager

Responsibilities

• Lead go-to-market strategies in partnership with Sales and Product Management to drive product adoption and revenue while incorporating customer and field feedback.
• Develop targeted product marketing content that helps customers understand, select, and advocate for Purolite products.
• Define and communicate compelling value propositions, competitive differentiators, messaging, and positioning for targeted products and customer segments.
• Develop sales enablement materials and training that equip the global sales organization to effectively communicate product value and support the selling process.
• Partner with Product Management to develop and execute integrated, multichannel product marketing campaigns with defined objectives, deliverables, and performance measures.
• Plan new product and product-update launches and coordinate cross-functional implementation of go-to-market plans.
• Support phase-gate projects for new product innovations by coordinating required marketing deliverables and guiding products toward successful commercialization and launch.
• Analyze the market and competitive landscape to inform product positioning, messaging, campaign strategies, and growth opportunities.
• Apply customer, market, and performance insights to refine marketing strategies and help product-focused teams address customer challenges.
• Monitor campaign and go-to-market performance, translate results into actionable insights, and recommend opportunities to improve marketing effectiveness.

Requirements

• Bachelor’s degree in Marketing, Chemistry, Chemical Engineering, or a related field
• Five years of experience in product marketing or a related marketing role within industrial purification technologies
• Experience developing and executing product go-to-market strategies
• Experience managing multichannel marketing or demand-generation campaigns
• Experience developing targeted content, messaging, and value propositions for specific customer or industry audiences

Preferred

• MBA or other advanced degree
• Experience supporting new product introductions and commercialization
• Experience partnering with Sales and Product Management to drive product adoption and commercial growth
• Experience across demand-generation disciplines, including content marketing, digital marketing, marketing technology, data infrastructure, and analytics/reporting
• Experience developing insight-driven, content-led, and technology-enabled marketing programs
• Experience using campaign performance measures and market insights to inform marketing strategy
• Knowledge of B2B marketing and demand-generation strategies
• Strong strategic thinking with the ability to translate broader business and marketing objectives into product-level go-to-market strategies
• Strong written communication, messaging, and copywriting skills

Benefits

• Benefits Ecolab strives to provide comprehensive and market-competitive benefits to meet the needs of our associates and their families. Click here to see our benefits.
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