Responsibilities

• Develop and execute marketing strategies aligned with company growth goals, revenue targets, and market opportunities.
• Lead integrated B2B campaigns across digital, content, email, events, partner marketing, ABM, and sales enablement channels.
• Own demand generation programs that improve lead quality, pipeline contribution, conversion rates, and campaign ROI.
• Partner closely with Sales, Product, Operations, and Executive Leadership to align marketing with business priorities.
• Lead brand positioning, messaging, storytelling, and product marketing for payment technology solutions.
• Support go-to-market planning for new products, solutions, partnerships, and customer segments.
• Manage trade show and event marketing, including planning, messaging, collateral, lead capture, follow-up, and reporting.
• Support international marketing initiatives, including trade shows and regional campaigns in Japan, Korea, Thailand, and Vietnam.
• Lead, mentor, and develop a small marketing team while staying hands-on with execution.
• Own marketing performance reporting, attribution, dashboards, campaign analytics, and marketing operations.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• 8+ years of progressive B2B marketing experience.
• 5+ years of experience in a marketing leadership role, such as Senior Marketing Manager, Marketing Lead, Director of Marketing, or similar.
• Proven success developing marketing strategies that drive measurable pipeline, revenue growth, and business impact.
• Strong experience across demand generation, product marketing, digital marketing, content, events, brand, and marketing operations.
• Experience working closely with Sales to improve lead quality, conversion rates, pipeline velocity, and revenue attribution.
• Ability to operate as both a strategic leader and hands-on contributor in a lean, fast-paced environment.
• Experience leading, mentoring, or developing marketing team members.
• Strong analytical skills with experience in marketing metrics, funnel reporting, attribution, and campaign ROI.
• Excellent communication, presentation, project management, and stakeholder management skills.

Preferred

• Experience in B2B technology, fintech, payments, hardware, SaaS, embedded technology, or related industries.
• Experience marketing technical products, hardware solutions, payment solutions, or complex B2B technology offerings.
• Experience supporting channel, partner, reseller, OEM, ISV, or ecosystem marketing programs.
• Experience in a high-growth, startup, or entrepreneurial business environment.
• Experience supporting global or regional marketing initiatives with international sales teams or partners.
• Knowledge of payment technologies such as EMV, NFC/contactless, mobile payments, or unattended payment solutions.