Senior Marketing Manager

Responsibilities

• Builds and executes brand-aligned print and digital marketing materials, including patient- and HCP-facing promotional pieces, websites, digital ads, and sales support tools, to drive awareness, consideration, and engagement.
• Manages day-to-day execution of targeted omnichannel marketing tactics across owned, earned, and paid channels, ensuring materials are delivered on time, and aligned with brand strategy.
• Engages and collaborates with patient advocacy groups, the patient community, and other critical stakeholders to deepen understanding of the patient journey and ensure support programs and materials meet the needs of patients and healthcare professionals alike.
• Shepherds promotional materials through Medical, Legal, and Regulatory (MLR) review to ensure timely, compliant approval, partnering closely with Compliance to maintain adherence to promotional and regulatory standards
• Collaborates with cross-functional team members to inform market research and secondary analysis used to identify patient and HCP trends, needs, and challenges.
• Supports planning and on-site execution of medical conferences, congresses, and advisory boards, including development of booth materials, leave-behinds, and other sales support tools.
• Tracks and reports on tactical performance metrics, such as material utilization, digital engagement, and campaign reach, to inform ongoing optimization and coordinates with field/sales teams to ensure effective integration of marketing tactics into commercial execution.

Requirements

• Typically requires a Bachelor’s degree in Marketing, Business, Life Sciences, or a related field and 10+ years of overall experience, including biotechnology or pharmaceutical marketing experience.
• Experience with promotional execution or tactical marketing is preferred.
• Industry Knowledge: Understanding of biotech or pharmaceutical market dynamics, promotional and regulatory requirements, and the MLR review process.
• Execution Mindset: Strong attention to detail and ability to translate brand strategy into high-quality, on-time promotional materials and tactics, with a data-driven approach to optimization.
• Communication Skills: Excellent verbal and written communication skills, with the ability to convey complex information clearly and empathetically to patients and healthcare providers.
• Collaboration: Proven ability to work effectively across functions and lead collaborative initiatives with internal and external stakeholders.
• Project Management: Exceptional organizational skills with experience managing multiple projects, agency and vendor relationships, timelines, and priorities in a fast-paced environment.

Benefits

• Denali offers a competitive total rewards package, which includes a 401k, healthcare coverage, ESPP and a broad range of other benefits.