Senior Marketing Manager, Demand Generation & Events

USA (On-site)

$140K/yr – $160K/yrSenior Level7+ years expFull time

Posted 2 weeks ago

Job Description

Responsibilities

  • Own the event and field programming end to end. Own planning and activation across national industry conferences, regional field events, technical community builder nights, and Titan’s inaugural client summit.
  • Run the demand generation that connects to it. Lead sponsored webinars with banking trade publishers and our LinkedIn paid program against named target accounts.
  • Design for a senior audience. Our buyers are bank CEOs, chief risk officers, chief compliance officers, and boards.
  • Drive impact. You’ll sit on the growth team and have a direct line of sight into the impact your programs drive.
  • Industry conferences and tradeshows. Across the national fintech, banking association, and regional circuits. You'll select and negotiate sponsorships, run booth and activation logistics, identify speaking opportunities, brief sales on target accounts, and own the follow-up program that turns attendance into pipeline.
  • Executive field program. Regional briefings for bank leadership, run as a touring series across 4-6 target markets. You'll partner with sales to identify the markets, select venues, build the guest lists, and design a format worth a bank CEO's afternoon.
  • Annual client summit. An invitation-only gathering of senior bankers, Titan’s own thought leadership event and select guest list.
  • Technical community series. A recurring evening series in our NYC office for bank engineers and data leaders, followed by an executive dinner. Designed to build a community among our more technical users.
  • Sponsored webinars. Co-branded sessions with banking trade publishers. You'll own topic selection, speaker recruitment, promotion, and the gated asset that follows.
  • LinkedIn paid. Always-on and account-based campaigns against our target institution list, coordinated with the event calendar.

Requirements

  • Seven or more years in B2B marketing with a majority in events, including owning a program end to end.
  • Experience marketing to financial institutions, or to a regulated enterprise buyer with a comparable sales cycle.
  • A track record with C-level audiences: you've curated and produced executive-format, high-touch events.
  • Budget ownership at six or seven figures, including sponsorship negotiations.
  • Comfort with a growth team as your closest partner, and with being goaled on pipeline impact.
  • Willingness to roll up your sleeves, manage programs end-to-end, collaborate with a cross-functional team to accomplish a goal.

Preferred

  • Familiarity with the banking conference circuit, particularly the ABA and Bank Director ecosystems.
  • Experience running technical or developer community programming.
  • Hands-on experience with LinkedIn Campaign Manager.
  • Proven success managing and scaling an events program.
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Titan

Titan is now Intersection!For more information visit http://www.intersection.com and follow our new LinkedIn page http://linkd.in/1GxHil9

Founded in 2001
New York, New York, USA
1.6K employees (99 in marketing)

Salaries

Posted range

$140K/yr – $160K/yr

Taken straight from the job posting.

See all Titan salaries

Marketing Team

Marketing Team Size
56 (4% of company)
Median Tenure
2 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
23.9K
Monthly Google Ads Budget
$29.1K
Traffic Source Mix
Search
30.4%
Direct
61%
Referral
5.7%
Social
1.2%
Paid
1.4%

Headcount Trend

Current headcount: ~1.6K